Before implementing a consistent and strategic blog strategy in Q4 of 2021, this brand was publishing 1-2 articles every month or so, some months none at all, and on topics that were not focused on SEO opportunities.
In Q4, blog frequency increased to 3-4 articles published per month on a consistent schedule. In the first month, organic search traffic (clicks) increased by 54% and 26% in the second month. Now almost 6 months later, organic search traffic has grown 7x compared to the previous period.
Additionally, the brand’s presence in the SERP (search engine results page) has strengthened, now averaging 2.8x more monthly impressions than the previous period, and with a 40% increase in click-through rate (CTR).
Most recently, organic search rankings for multiple keywords have cracked page one of the Google SERP, some of which jumped to the top spot in content listing and rich snippet (excerpt, bulleted list, etc.) format.