In order to grow your social media audience, increase engagements, and generate leads, it’s crucial to consistently maintain a content schedule - also known as a social media calendar. But how often should you share content on social media? Recent research...
The success of TikTok has skyrocketed recently - fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones. “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric...
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...
So what is Quora and why should you use it for marketing purposes? Quora is a moderated forum where readers can ask or answer questions, and find information on particular topics. Dive into the hidden potential of Quora and see how this lesser-used platform can assist...
If you’ve given Pinterest marketing a try, you’ve probably noticed some metrics that appear on your Pinterest business homepage. What do they mean and how should you use them? Here is your guide to understanding Pinterest analytics. The Pinterest Metrics That Do...
Most service providers have not thought about the potential of Pinterest, or they might think it is a platform in which they do not belong. The truth of the matter is, Pinterest could be the perfect platform to add to your marketing portfolio. Search Engine...
WHAT IS FACEBOOK SIMILAR AUDIENCE TARGETING? Simply, it’s a way to allow Facebook to find users who “look” like your existing customer base, without needing to manually select interest or demographic attributes. It’s also a great tactic used for...