PPC Management

Pay-Per-Click (PPC) advertising is a digital marketing strategy in which you only pay for each user ad click. These ads are displayed at the top and bottom of search engine results pages (SERPs) based on the search keywords that you’re bidding on, relevant to your brand.

Advertising through PPC aims to drive targeted traffic to a business’s website or a specific landing page, ultimately generating valuable conversions like sales or leads.

Harness the demand that already exists for your product or service with PPC ads on Google, Bing, or alternative auction-based platforms. Our PPC campaign management uses a blend of machine learning and human-optimized strategies that build brand awareness, launch products effectively, and generate leads.

Our agency’s Google Certified Partner status showcases our commitment to delivering top-tier PPC advertising services. This designation requires proven expertise in Google Ads campaign creation, optimization, and performance analysis, granting us access to exclusive resources and support to stay current with industry trends and best practices.

the thick of it

Keyword Research
Account Set-up
Campaign Structure Strategy
Ad Copywriting
Audience Segmentation
A/B Testing
Conversion Tracking
Landing Page Optimization
Budget Management & Forecasting

Crimson Park Digital’s excellent work has boosted our site traffic and impression rate, and broadened the scope of our engagement. Their team communicates well and delivers on time and within budget. 

Candice Markham

President, World Education

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case study

Increasing Organic Search Traffic with Strategic Content Creation

Search Engine Optimization | Content Marketing | Editorial Direction

our preferred tools

Google Ads Partner - Crimson Park Digital

ready to see your pay-per-click program flourish?

frequently asked questions

What is PPC advertising?

PPC advertising is a digital marketing strategy where brands bid on specific keywords or phrases and only pay when a user clicks on their ad. While it’s most commonly associated with Google Ads and Bing Ads, PPC has also been incorporated into the advertising capabilities of some social media networks and other online channels.

What types of businesses can benefit from PPC advertising?

PPC advertising can benefit businesses of all industries and sizes, particularly those aiming to drive targeted traffic to their website or landing page and generate valuable conversions like sales or leads. One of the major advantages of PPC advertising is its flexibility in accommodating a range of budgets, while still being able to rapidly produce results.

What to look for in a PPC advertising digital agency?

When looking for a PPC advertising digital agency, it’s important to consider factors such as their experience and expertise, track record of delivering results, transparency in reporting and communication, and ability to tailor their approach to meet your specific business goals and budget. PPC advertising is a highly effective digital marketing strategy when done well, so a good agency will understand how to optimize campaigns, targeted audiences, and landing pages that produce legitimate leads.