Pay-per-click (PPC) advertising is a powerful way to reach your target audience and drive awareness of your business. Enlisting the help of PPC management services from an experienced agency can open the door to opportunities for your brand’s growth that you might...
fundamentals
How Zero-Click Content Benefits B2B Brand Perception
Distributing content that differentiates your brand from competitors can be challenging. When many brands offer similar products or services, it can be tempting to replicate the B2B content marketing efforts of other organizations in your sector. B2B companies can...
SMART Goals for Startups: How to Achieve Sustainable Business Growth
It’s exciting when your startup begins to experience rapid growth and generally means the company is heading in a promising direction. And while rapid growth is usually a positive sign for emerging startups, it carries with it some dangers that can derail the...
The Rise of AI and Personalization in PPC Advertising
Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made...
How AI Marketing Can Grow Your Business
Incorporating AI marketing into your digital strategy may not be as far-fetched as you think. When most people hear about AI, they usually think of scary human-adjacent robots that are becoming sentient and pushing the limits of the uncanny valley. The reality is, AI...
Grow Your Startup With Social Media Marketing
So, you’ve claimed your startup’s brand name on Instagram and TikTok, uploaded your logo as the profile image, and are thinking, “Now what?” Social media can be an essential arm of a startup company’s comprehensive marketing strategy, so take advantage of it. Social...
Spring Cleaning: Reduce Digital Clutter and Optimize Marketing Strategy
Is this year moving at a dizzying pace for anyone else? We just barely put our holiday decorations away and now it’s time to break out the pastels and allergy meds because spring is here! You’re probably already planning on organizing spaces in your home. Maybe you...
Nonprofit Content Marketing Ideas That Drive Results
A comprehensive content marketing strategy can get your nonprofit's message in front of those it matters to the most. This includes volunteers, donors, and important news sources, and increases awareness of your organization and cause. The more content you develop,...
Why Your Brand Needs an SEO-Rich Video Strategy
In recent years, video has been described as “king” in digital marketing, and as a reaction, brands have begun producing video content in troves. Social media networks may prioritize videos in their algorithms, but there's more to it. Without thoughtful consideration...
What is a PPC Audit?
Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights. We recommend conducting audits for all advertising channels to track ongoing campaign performance, but...