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Taylor graduated from S.I. Newhouse School of Public Communications at Syracuse University with a degree in Public Relations. When out of the office, Taylor enjoys exploring the beautiful southern charm of Charleston along with her two year old daughter, Scarlett.
Compelling narratives are born when creativity and analytics collide. This results in authentically engaging target audiences and driving measurable achievements.
Kelley is a dynamic digital marketer with 5+ years of expertise in strategy, paid media, SEO, social media, and analytics. Known for her warm, authentic approach, she excels in building connections with clients and audiences alike. By blending her love for creativity with analytical insights, she crafts strategies that captivate audiences and deliver impactful results. Beyond the digital realm, she’s an avid learner and outdoor enthusiast, often found exploring nature’s wonders with her husband and two energetic boys.
Whether optimizing paid campaigns or tackling something new, Kelley thrives on finding innovative solutions and shaping impactful narratives both in her career and personal life.
Digital marketing is the art of creatively communicating solutions to pain points that ignite unforgettable brand experiences, transforming clicks into connections and generating data that empowers decisions.
Director of Marketing Communications
Charleston, SC
Outside of work, Melissa enjoys tackling new DIY home projects, staying active, and taking in the charm of historic Charleston, SC with her husband and two daughters.
Before anything else, take the time to understand your target customer. That unlocks the door to where they are, how to reach them, and ultimately, how to solve their problem.
Founder & CEO
Charlotte, NC
Alexa Parker founded Crimson Park Digital in July of 2018 after spending nearly ten years as a digital marketer at online education and healthcare brands. As a new mom for the second time, the flexibility and entrepreneurial opportunity of serving clients on her own terms drew her in. Launching an agency would allow her the ability to work with service-based, growth-focused companies that were lean internally, but expansive in objectives and goals. She finds continuing education as an absolute must, to not only fine-tune her craft but also to ensure that Crimson Park Digital facilitates the most innovative and effective strategies for clients.
Alexa is a self-proclaimed foodie, an alumna of the University of Florida, and currently resides in Charlotte, North Carolina, with her husband, two daughters, and Australian Shepherd.
Our job is never done. Digital marketing is about perpetual motion, continuing to innovate and grow every day.