In the past, it was thought that content marketing belonged to consumers. We’re happy to report that the marketing realm has seen a significant jump¹ in B2B brands’ budgets in 2022, and with a strategic content marketing plan, these types of brands can expect their...
Giving Tuesday – or as it’s more commonly known, #GivingTuesday – is a global movement that combines the generosity of people and organizations to transform communities. Giving Tuesday is held on the Tuesday after Thanksgiving in the United States, and will land on...
The latest wave of changes from Google could potentially rock your paid search flow. Starting June 30th, 2022, Google is doing away with expanded text ads in favor of responsive search ads. Are you ready? Two major things to know about the change: All text ads created...
In order to grow your social media audience, increase engagements, and generate leads, it’s crucial to consistently maintain a content schedule - also known as a social media calendar. But how often should you share content on social media? Recent research...
Measuring the Return on Investment (ROI) of your marketing efforts is done by dividing the reported or estimated revenue generated by the incurred or perceived cost (time and/or money). Measuring content marketing ROI may be a bit harder to do for some since there...
So you’ve done your research and you’ve realized that influencer marketing is the next facet of content marketing that your company needs to adopt. While scrolling through influencer options in your brand's industry or niche, you may have come across designations such...
Blog posts, Tik Toks, Instagram images, Youtube videos, infographics, OH MY! As marketers, we know you are inundated with requests for content of all types. And for the customer you’re trying to attract, there are tons of content pieces to choose from. It’s a rat race...
Today’s consumers are more informed, more connected, and more demanding than ever before. In fact, according to one study, roughly 81% of respondents say they regularly read customer reviews and ratings before making a purchase. So how does this pertain to influencer...
Though developing a nonprofit content marketing strategy can seem like a daunting or tedious task, the benefits of what it provides are usually worth the time commitment. For nonprofits, in particular, developing a content marketing strategy could be beneficial if it:...
It’s never been easier to Google a symptom or health condition online. Some studies have found that up to 89% of patients in the US search for their symptoms on a search engine before consulting a healthcare professional. Though this statistic may cause physicians to...