Digital Marketing Solutions for Growth-focused, Data-driven Businesses

Lost in the digital wilderness

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ACHIEVE MEASURABLE RESULTS

COMPETE ONLINE IN YOUR MARKET

GET ON THE PATH TO SUCCESS

STUCK IN THE DIGITAL MARKETING WILDERNESS WITHOUT A MAP?

Achieving digital marketing success as a lean organization or department can be challenging without a trusted and knowledgeable partner guiding you along the way.

Crimson Park Digital will lock arms with you, lighting the way toward the type of measurable results that boost your business.

Digital Wilderness Map-Crimson Park

OUTSOURCED MARKETING SOLUTIONS

Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.

Strategy & Consulting

Strategy & Consulting

Campaign Management

Campaign Management

Client Successes

ALLIANCE PHYSICAL THERAPY PARTNERS

Paid Search | Native Ads | Paid Social

Our team was engaged to help launch cross-channel media for current client Alliance Physical Therapy Partners, in support of their new telehealth physical therapy solution, Agile Virtual Care. The strategic digital plan included Google PPC, paid social, and native advertising, focusing on both brand awareness and patient lead generation. In the first eight weeks of PPC campaign management, our efforts increased search impression share for Agile Virtual Care by 156%, building immediate competitiveness in the Google search results page, and achieved quick efficiency by increasing the patient lead conversion rate by 81%.

Agile Virtual Care

TARGET ALS

Strategy | Campaign Management | Consulting

In 2020, we assisted our client, Target ALS, in launching The Toughest Challenge For The Hardest Fight—an inaugural partnership with Spartan, including a virtual World Championship race to benefit ALS research. We co-steered a global team to optimize the race participant journey and goal tracking of the donor platform, and planned and executed an integrated media campaign to drive brand awareness, participant sign-ups, ALS advocacy, and donations, spanning social media, display, and streaming radio.

Target ALS

Praise For our Park

Can you say the same of your current marketing efforts?

CAMPAIGNS OPTIMIZED

Conversions Generated

Media Dollars Managed

COLLECTIVE YEARS OF EXPERIENCE

I was so impressed since Day 1, from campaign launch to wrap-up and follow-up. The level of communication, detail, and pivoting has been top-notch. Most importantly, we’ve gained invaluable insights (that) will help us immensely with digital advertising this year.” 

Stella Lee, Dornbracht Americas

“Alexa’s knowledge of digital media is vast and impressive. She’s provided value in so many ways by being judicious with our budget and always looking for new opportunities to drive conversion. I truly appreciate our partnership!”

Stacey Harrison, Heart & Hustle Brands

"They’re so committed to our account that it feels like we’re their only client. That’s reflected in the quality of their work. They take feedback well and demonstrate confidence in the industry that puts us at ease. They’re able to transition their creative work into immediate execution, (and) that really helps them stand out from the crowd."

Steve Schonberg, Target ALS

How Content Marketing Can Benefit Your Brand

Why is everyone buzzing about content marketing and is it worth the hype? First of all, let’s define it. According to the Content Marketing Institute, it’s the strategic marketing approach focused on content that is created and distributed with the intent to be...

Influencer Marketing 101

What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...

The Basics of Twitter Advertising

Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...

4 Ways to Generate Online Reviews

If the past year has taught us anything it’s that all things can be done remotely: job interviews, doctor visits, weddings, and especially making purchases. Though many different industries have adapted to some form of online marketplaces, they all have one thing in...

Mobile Advertising Best Practices

How did mobile advertising enter into our marketing, and what are the best practices? There was a time when we made purchase decisions based on billboards we passed on the highway, clippings of coupons from the newspaper, and repetitive jingles that played during...

How to Evaluate the Need For PPC

Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...

The Crimson Compass Method

We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!

Discovery

An all-inclusive deep-dive.

Strategy

Research and tactical planning.

Execution

Bringing strategic plans to life.

Measurement

Monitoring effectiveness.

Optimize

Actively testing and fine-tuning.

OUR CERTIFICATIONS

Google Partner
Google Analytics
Ad Roll Certified
Yelp Advertising certified