Digital Marketing Solutions for Growth-focused, Data-driven Businesses

Lost in the digital wilderness

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ACHIEVE MEASURABLE RESULTS

COMPETE ONLINE IN YOUR MARKET

GET ON THE PATH TO SUCCESS

STUCK IN THE DIGITAL MARKETING WILDERNESS WITHOUT A MAP?

Achieving digital marketing success as a lean organization or department can be challenging without a trusted and knowledgeable partner guiding you along the way.

Crimson Park Digital will lock arms with you, lighting the way toward the type of measurable results that boost your business.

Digital Wilderness Map-Crimson Park

OUTSOURCED MARKETING SOLUTIONS

Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.

Strategy & Consulting

Strategy & Consulting

Campaign Management

Campaign Management

Client Successes

ALLIANCE PHYSICAL THERAPY PARTNERS

Paid Search | Native Ads | Paid Social

Our team was engaged to help launch cross-channel media for current client Alliance Physical Therapy Partners, in support of their new telehealth physical therapy solution, Agile Virtual Care. The strategic digital plan included Google PPC, paid social, and native advertising, focusing on both brand awareness and patient lead generation. In the first eight weeks of PPC campaign management, our efforts increased search impression share for Agile Virtual Care by 156%, building immediate competitiveness in the Google search results page, and achieved quick efficiency by increasing the patient lead conversion rate by 81%.

Agile Virtual Care

TARGET ALS

Strategy | Campaign Management | Consulting

In 2020, we assisted our client, Target ALS, in launching The Toughest Challenge For The Hardest Fight—an inaugural partnership with Spartan, including a virtual World Championship race to benefit ALS research. We co-steered a global team to optimize the race participant journey and goal tracking of the donor platform, and planned and executed an integrated media campaign to drive brand awareness, participant sign-ups, ALS advocacy, and donations, spanning social media, display, and streaming radio.

Target ALS

Praise For our Park

Can you say the same of your current marketing efforts?

CAMPAIGNS OPTIMIZED

Conversions Generated

Media Dollars Managed

COLLECTIVE YEARS OF EXPERIENCE

I was so impressed since Day 1, from campaign launch to wrap-up and follow-up. The level of communication, detail, and pivoting has been top-notch. Most importantly, we’ve gained invaluable insights (that) will help us immensely with digital advertising this year.” 

Stella Lee, Dornbracht Americas

“Alexa’s knowledge of digital media is vast and impressive. She’s provided value in so many ways by being judicious with our budget and always looking for new opportunities to drive conversion. I truly appreciate our partnership!”

Stacey Harrison, Heart & Hustle Brands

"They’re so committed to our account that it feels like we’re their only client. That’s reflected in the quality of their work. They take feedback well and demonstrate confidence in the industry that puts us at ease. They’re able to transition their creative work into immediate execution, (and) that really helps them stand out from the crowd."

Steve Schonberg, Target ALS

EAT for SEO: Evaluating Webpage Quality

The past several years have been characterized by an onslaught of information and with it, misinformation. Between a global pandemic, contentious elections, protests, and more, new sources and social networks alike have moved toward systems and labels that distinguish...

Marketing Practices to Love or Leave in 2022

It’s not a new year without a hoard of e-newsletters, articles, and blog posts recapping the previous year and looking ahead toward what’s to come. For many, reliving their musical year via Spotify Wrapped is enough recap to bear (I listened to Taylor Swift’s...

4 Essential Steps for Advertising on TikTok

The success of TikTok has skyrocketed recently - fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones.  “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric...

Top 4 Platforms For Influencer Marketing

Influencer marketing is a powerful income-generating strategy for brands of all sizes to implement. In fact, about 73% of marketers in the US are projected to incorporate influencer marketing campaigns in their overall strategies in 2022. There are many factors to...

How to Create a Marketing Budget

Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the backburner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that...

The Crimson Compass Method

We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!

Discovery

An all-inclusive deep-dive.

Strategy

Research and tactical planning.

Execution

Bringing strategic plans to life.

Measurement

Monitoring effectiveness.

Optimize

Actively testing and fine-tuning.

OUR CERTIFICATIONS

Google Partner
Google Analytics
Ad Roll Certified
Yelp Advertising certified