Content Marketing

Struggling with flat or declining web traffic, or stagnant organic search rankings? Is your website not generating the results you need? 

Don’t let your website get lost in the dense forest of online content. Attract the right audience to your website with effective content – optimized for search engine optimization (SEO), and strategically distributed. 

90% of consumers find custom content useful, and 80% prefer to learn about a brand from blog articles more than advertisements. Tap in our Charlotte content marketing agency to help you create compelling, SEO-focused content that will get your website noticed by the right prospects. 

 

 

What is Our Content Marketing Process?

We navigate the content roadmap with these three strategic steps:

Planning

This includes audience research of the who, what, when, where, and why, serving as a foundation for the content strategy. Planning also includes alignment on objectives and goals, preliminary keyword research, and topic ideation. 

Creation

Our content creation is AI-inspired and human-powered. We use trending industry tools to develop articles, videos, and image graphics to clearly communicate the topics – all while being optimized for search engines by baking in best practices. 

Distribution

Where content is shared and amplified is a crucial piece of the overall content strategy. Our team crafts customized, multi-channel distribution plans based on the online habits of clients’ target audiences.

the thick of it

Audience Research
Brand Messaging
Distribution Strategy
Keyword Research
Content Creation
Graphic Generation
SEO Optimization
Calendar Creation
Performance Analytics
Contact Us

All the members of Crimson Park Digital’s team are highly knowledgeable and well-versed in what they’re talking about. They work well with us, listen to our needs, and produce excellent results.

Candice Markham

President, World Education

featured
case study

Increasing Organic Search Traffic with Strategic Content Creation

Search Engine Optimization | Content Marketing | Editorial Direction

Read More

our preferred tools

thought leadership

Content Marketing

A Guide to Content Pillars for B2B Strategy

Content Marketing

Unlocking Niche Markets: A New Angle on B2B Content Marketing

Content Marketing, Startups

Content Marketing for Entrepreneurs: Strategies for Every Budget

ready to see your content marketing program flourish?

Let’s Chat!

frequently asked questions

How many blog articles does my website need to have?

To maintain your website’s ranking and impression share, it’s necessary to regularly update your blog. There isn’t a specific number of blogs needed in order to increase search ranking, but consumers like to see that a brand is remaining current with content. Additionally, Google and other search engines value sharing content that is relevant to your brand as it increases your website’s expertise and authenticity.

How long does it take to see results from content marketing?

The timeframe to see results from content distribution varies depending on the type of content being distributed, the level of competition in the industry, and the channels being used. We recommend distributing content regularly for at least 4 months before deciding if content marketing is a meaningful channel for your brand. After a few months, website traffic, social media engagement, and leads can begin to increase. Content that is redistributed through multiple channels will continue to improve in organic search rankings, increasing your brand’s awareness and customer engagement.

Can’t I just use AI to automatically generate blog content?

While AI does allow for content to be generated with record speeds, it does not fully replace the need for human creativity and intervention. AI content generation tools are limited by their knowledge bases, lack of personal experiences, and lack of authenticity. The content AI tools such as ChatGPT produce is based on content that already exists somewhere on the internet. Additionally, Google and other search engines may soon be able to detect when content was generated by AI and rank it lower on the search engine results page. The bottom line is AI can assist in content creation, but isn’t recommended to be the sole creator of blog content.