Crimson Park Digital Team
Alexa ParkerFounder & CEO
Alexa Parker founded Crimson Park Digital in February of 2019 after spending nearly ten years as a digital marketer at online education and health care brands. By 2018, her entrepreneurial spirit came knocking and client work was where she needed to be—starting an agency would allow her the ability to work with other growth-focused professionals and help them achieve their digital marketing goals. She finds continuing education as an absolute must, to not only fine-tune her craft but also to ensure that Crimson Park Digital facilitates the most innovative and effective strategies for clients.
Alexa is a self-proclaimed foodie, an alumna of the University of Florida, and currently resides in Southern California wine country with her husband and two daughters.
Melissa RentfrowManager of Marketing Services
Melissa has over 8 years of digital marketing experience in a wide range of industries including healthcare, food and beverage, and higher education. She holds a Bachelor of Science in Advertising & Public Relations and has managed a variety of marketing initiatives including content creation, market research, new product launches, social media, and email marketing. After supporting 40 unique brands over the course of her professional career, Melissa has fine-tuned her project management skills to streamline efficiencies and help clients meet their goals.
Melissa enjoys tackling new DIY home projects, staying active, and taking in the charm of historic Charleston, SC with her husband, daughter, and rescue dog.
Brian WraySEO Strategist
Brian has been doing SEO for local and national websites for 5+ years. Along the way he’s helped brands improve their digital presence and collect more organic traffic. He uses the latest white hat SEO techniques designed to safely acquire results over time.
Bob ZielonkaAssociate Manager of Paid Media
Bob has 10+ years of experience in Digital Marketing, specializing in Paid Media across a variety of industries. He has a Master’s Degree in Integrated Marketing Communications and has helped hundreds of SMBs achieve, and exceed, their marketing goals. Bob enjoys traveling the world, having visited Asia, Europe, and many places in North America. He’s also competed in two 70.3 Ironman Triathlons and is currently trying to learn a second language.
Allie GibsonDigital Marketing Specialist
Allie has over 5 years of digital marketing experience in industries including craft beer, fashion, healthcare, and CPG. She has worked in both the creative and analytical sides of marketing and enjoys discovering advertising opportunities based on data.
Hanna BusekrusPaid Media Strategist
Hanna is going on 6 years of experience in the digital marketing realm focused in Google Analytics. She specialized in the automotive industry as well as healthcare when first starting her career in media. Her drive is to provide thoughtful insight into clients’ needs with a think-outside-the-box mindset. Hanna is originally from the Midwest and recently relocated to Austin, TX.
Mackenzie FroeseEmail Marketing Strategist
Mackenzie has 10+ years of content marketing experience, having developed award-winning email and social media campaigns for large and small businesses across the U.S. She has a degree in public relations that has helped her build confidence, strategize for specific goals, and clearly communicate while building relationships with her clients. Mackenzie enjoys writing in her free time and devotes herself to being a “dog mom.” She is a classically trained singer and performer, and she dedicates herself to her work as much as the arts.