Alexa Parker founded Crimson Park Digital in July of 2018 after spending nearly ten years as a digital marketer at online education and healthcare brands. As a new mom for the second time, the flexibility and entrepreneurial opportunity of serving clients on her own terms drew her in. Launching an agency would allow her the ability to work with service-based, growth-focused companies that were lean internally, but expansive in objectives and goals. She finds continuing education as an absolute must, to not only fine-tune her craft but also to ensure that Crimson Park Digital facilitates the most innovative and effective strategies for clients.

Alexa is a self-proclaimed foodie, an alumna of the University of Florida, and currently resides in Charlotte, North Carolina, with her husband, two daughters, and Australian Shepherd.

Kelley is a dynamic digital marketer with 5+ years of expertise in strategy, paid media, SEO, social media, and analytics. Known for her warm, authentic approach, she excels in building connections with clients and audiences alike. By blending her love for creativity with analytical insights, she crafts strategies that captivate audiences and deliver impactful results. Beyond the digital realm, she’s an avid learner and outdoor enthusiast, often found exploring nature’s wonders with her husband and two energetic boys. Whether optimizing paid campaigns or tackling something new, Kelley thrives on finding innovative solutions and shaping impactful narratives both in her career and personal life.

Taylor has over 7 years of experience leading public relations initiatives within the architecture, design, and real estate sectors, securing press placements in top-tier publications such as Architectural Digest, The New York Times, Mansion Global, Commercial Observer, Forbes, CNBC, and more. As a seasoned PR specialist, Taylor offers a unique blend of creative vision and strategic insight to the Crimson Park Digital team. By seamlessly integrating traditional and digital storytelling techniques, Taylor brings a passion for enhancing brand visibility through compelling narratives and thought leadership. This approach not only amplifies brand presence but also consistently delivers measurable results, ensuring clients maintain a competitive edge in their respective industries. 

Taylor graduated from S.I. Newhouse School of Public Communications at Syracuse University with a degree in Public Relations. When out of the office, Taylor enjoys exploring the beautiful southern charm of Charleston along with her two year old daughter, Scarlett. 

Madi Graveline launched her career in digital marketing after graduating from the University of Georgia in 2023 with a degree in Management Information Systems and a minor in Entrepreneurship. Combining her love for creativity and strategy, she is passionate about helping brands connect with their audiences through thoughtful content and innovative campaigns. A lifelong learner, she stays committed to refining her craft and staying ahead of industry trends to deliver impactful results.

Although a Charlotte, North Carolina native, Madi’s love for travel has led her to briefly live abroad in both Barcelona and Southeast Asia—experiences that have deepened her passion for exploring new cultures. When she’s not working, she enjoys yoga, photography, and capturing the beauty of the world through her camera lens.