On the Blog
How to Create a Marketing Budget
Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the backburner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that...
Social Media KPIs Every Marketer Should Measure
Disclaimer: This article contains affiliate links to products we use and recommend, and we receive a commission for purchases made through these links. If your role includes a specialization in social media marketing, then you may be familiar with this...
Industries That Benefit From Influencer Marketing
Influencers Are Helping Brands Harness the Power of Social Media Every day millions of people scroll through social media platforms for information, entertainment, inspiration, and recommendations. It’s a lot to keep up with, but brands with successful marketing...
How to Start an Influencer Marketing Program
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions were...
Influencer Marketing 101
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
The Basics of Twitter Advertising
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...
4 Ways to Generate Online Reviews
If the past year has taught us anything it’s that all things can be done remotely: job interviews, doctor visits, weddings, and especially making purchases. Though many different industries have adapted to some form of online marketplaces, they all have one thing in...
Mobile Advertising Best Practices
How did mobile advertising enter into our marketing, and what are the best practices? There was a time when we made purchase decisions based on billboards we passed on the highway, clippings of coupons from the newspaper, and repetitive jingles that played during...
How to Evaluate the Need For PPC
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...
How to Implement a Digital Marketing Strategy
These days, incorporating a digital marketing strategy into your plan is not only recommended but pretty much essential. What do we consider a “digital strategy”? A plan that uses digital resources to achieve one or more marketing objectives. The Adoption of a...