On the Blog
EAT for SEO: Evaluating Webpage Quality
The past several years have been characterized by an onslaught of information and with it, misinformation. Between a global pandemic, contentious elections, protests, and more, new sources and social networks alike have moved toward systems and labels that distinguish...
Marketing Practices to Love or Leave in 2022
It’s not a new year without a hoard of e-newsletters, articles, and blog posts recapping the previous year and looking ahead toward what’s to come. For many, reliving their musical year via Spotify Wrapped is enough recap to bear (I listened to Taylor Swift’s...
4 Essential Steps for Advertising on TikTok
The success of TikTok has skyrocketed recently - fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones. “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric...
Top 4 Platforms For Influencer Marketing
Influencer marketing is a powerful income-generating strategy for brands of all sizes to implement. In fact, about 73% of marketers in the US are projected to incorporate influencer marketing campaigns in their overall strategies in 2022. There are many factors to...
How to Create a Marketing Budget
Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the backburner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that...
Social Media KPIs Every Marketer Should Measure
Disclaimer: This article contains affiliate links to products we use and recommend, and we receive a commission for purchases made through these links. If your role includes a specialization in social media marketing, then you may be familiar with this...
Industries That Benefit From Influencer Marketing
Influencers Are Helping Brands Harness the Power of Social Media Every day millions of people scroll through social media platforms for information, entertainment, inspiration, and recommendations. It’s a lot to keep up with, but brands with successful marketing...
How to Start an Influencer Marketing Program
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions...
Influencer Marketing 101
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
The Basics of Twitter Advertising
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...