AC Hotel Charlotte Ballantyne, a premium hotel destination in South Charlotte, sought to strengthen its social media presence across Instagram, Facebook, and LinkedIn. While the hotel had an existing following, engagement was low, and content lacked consistent storytelling that reflected the hotel’s lifestyle experience, team, and amenities.
Crimson Park Digital was engaged to refine the social content strategy, implement a cross-platform approach, and deliver measurable growth in followers, engagement, and impressions.
Through strategic content planning, audience-focused messaging, and an emphasis on lifestyle storytelling, AC Hotel Charlotte Ballantyne achieved significant growth across Instagram, Facebook, and LinkedIn. Engagement increased dramatically, Reels drove exponential reach and interactions, and cross-platform consistency strengthened the hotel’s social presence. The approach not only expanded the audience but also deepened connections with followers, highlighting the hotel’s unique experiences, team, and local community.
At Crimson Park Digital, we help brands harness social media to build community, tell their story, and drive measurable results. From strategic planning and creative production to platform-specific optimization, we focus on content that resonates with your audience and supports long-term growth.
Ready to see your hospitality brand flourish on social media?
