Previously, Target ALS had focused on advertising campaigns, social media, and other paid initiatives primarily, but wanted to scale their website traffic without increasing their media spend. Reliance on paid campaigns had led to inconsistent inbound traffic, with noticeable drops whenever campaigns paused.
Crimson Park Digital was engaged to implement a content-driven SEO strategy that would grow organic search traffic, stabilize site visits, and reduce dependence on paid media.
Through consistent, SEO-focused content creation, the brand achieved long-term growth in organic search visibility. Multiple keywords reached page one on Google, with several appearing in top spots and rich snippets. This approach not only strengthened search presence but also reduced reliance on paid campaigns, driving sustainable, high-quality website traffic over time.
At Crimson Park Digital, we help brands leverage strategic content to drive organic growth. From SEO research and editorial planning to high-quality content creation and cross-channel promotion, we create strategies that increase visibility, attract new audiences, and support long-term digital marketing goals.
Ready to boost your organic search traffic with strategic content?
