With over a decade of experience in the digital marketing industry, Alison is a seasoned expert in paid media strategy, campaign execution, and performance optimization. She has led successful multi-channel campaigns for both B2B and B2C clients across a variety of verticals. Her ability to merge data-driven decision-making with creative marketing tactics has consistently delivered measurable results and strong ROI for the clients she supports.
A graduate of West Chester University with a bachelor’s degree in Marketing, Alison is a Pennsylvania native now living in Charlotte, NC with her husband and three boys—embracing the life of a proud boy mom!
Outside of work, she enjoys traveling—especially to Italy, a country close to her heart and her husband’s homeland, which they frequently visit as a family.
Effective marketing is all about connection—combining data, creativity, and authenticity to build meaningful relationships between brands and people.
