SEO, also known as search engine optimization, is the method of improving your content’s organic rankings in search engines. Based on keyword phrases and other factors, blog articles and internal pages are then matched with user queries, and hopefully, users click to your website to read more. This is a non-sponsored (“organic”) method of generating inbound website traffic, converse to PPC (paid search).
68% of online experiences begin with a search engine. If users can’t find your brand in search engine result pages (SERPs) you could be missing out on valuable leads.