Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made...
Incorporating AI marketing into your digital strategy may not be as far-fetched as you think. When most people hear about AI, they usually think of scary human-adjacent robots that are becoming sentient and pushing the limits of the uncanny valley. The reality is, AI...
So, you’ve claimed your startup’s brand name on Instagram and TikTok, uploaded your logo as the profile image, and are thinking, “Now what?” Social media can be an essential arm of a startup company’s comprehensive marketing strategy, so take advantage of it. Social...
Is this year moving at a dizzying pace for anyone else? We just barely put our holiday decorations away and now it’s time to break out the pastels and allergy meds because spring is here! You’re probably already planning on organizing spaces in your home. Maybe you...
A comprehensive content marketing strategy can get your nonprofit's message in front of those it matters to the most. This includes volunteers, donors, and important news sources, and increases awareness of your organization and cause. The more content you develop,...
In recent years, video has been described as “king” in digital marketing, and as a reaction, brands have begun producing video content in troves. Social media networks may prioritize videos in their algorithms, but there's more to it. Without thoughtful consideration...
Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights. We recommend conducting audits for all advertising channels to track ongoing campaign performance, but...
Have you seen this banner on the top of your Google Analytics account? Beginning July 1, 2023, Google is ending its support of Universal Analytics and migrating website reporting to Google Analytics 4 (GA4). This is a big change from the version of Google Analytics...
By now, most company founders and communications professionals know how important it is for a brand to be present on social media. Recent data has revealed that 4.76 billion people are social media users, which is more than half of the global population. ...
Lately, it seems like everywhere we look, someone is discussing artificial intelligence (AI). Last year, AI-generated art had a polarizing effect on the art world, raising concerns about copyright issues, data protection, and the validity of AI generation as an...