OrthoCarolina wanted to maximize its paid media performance to scale patient conversions upward, and at an affordable cost. For Google Ads paid search specifically, the account had been dormant for several months, with previously run campaigns relying heavily on broad targeting via Performance Max and Google Search Partners. Conversion volume was low, cost per acquisition (CPA) was high, and campaign structure limited the ability to scale efficiently.
Crimson Park Digital was brought in to restructure the account, refresh ad copy, and implement a data-driven strategy that would maximize ROI and better target prospective patients across OrthoCarolina’s markets in North and South Carolina.
Paid Media Management
By restructuring the account, refining targeting, and refreshing ad copy, Crimson Park Digital transformed OrthoCarolina’s paid media performance in as quickly as three months. Campaigns became more efficient, reached the right audiences, and drove meaningful patient conversions, while ongoing optimization ensured sustained growth and improved ROI.
At Crimson Park Digital, we help healthcare brands harness the power of paid media to drive measurable patient acquisition. From account audits and strategic restructuring to ad copy optimization and data-driven targeting, we create campaigns that convert and scale efficiently.
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