Billy, an independent insurance compliance platform serving the construction industry, wanted to scale inbound web leads without relying too heavily on paid media campaigns.
While paid ads and social promotions had driven traffic in the past, results were inconsistent and bloated with non-ICP inquiries. Traffic and lead flow dropped whenever campaigns were paused or budgets shifted, creating volatility with their internal Sales team.
Billy’s goal was clear: create a steady stream of qualified inbound leads through a more strategic, sustainable, and cost-efficient approach, while preserving the brand’s approachable, trustworthy voice.
Content Marketing | SEO | UX
Billy’s content-first approach transformed their lead generation from unpredictable to consistent, building a steady pipeline of qualified inbound opportunities and strengthening their long-term search presence.
Our content marketing strategy focuses on creating valuable, search-optimized content that educates, engages, and attracts the right audience. We help brands cut through the noise with content tailored to user intent and patient needs, aligned with SEO best practices. From blog and core page development to content distribution, we build a foundation that supports long-term visibility, trust, and lead generation.
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