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Tapping into Influencers to Inspire Engagement for DKMS

Overview of Project

DKMS, a nonprofit dedicated to fighting blood cancer, wanted to expand its brand awareness, grow its Instagram following, and drive new blood donor registrations. The organization had successfully built a presence through its ongoing advocacy efforts, but it needed a more targeted and creative approach to reach and engage new audiences. Crimson Park Digital was tasked with leveraging influencer marketing to increase awareness and inspire meaningful action while maintaining DKMS’s authenticity and credibility.

Services:

Influencer Marketing

The Solution

Targeted Influencer Selection

We chose influencers who had not only a strong social media following but also a deep connection to blood cancer, or a connection to an adjacent social cause. This ensured that the campaign felt authentic and encouraged meaningful engagement.

Campaign Segmentation

The campaigns were segmented into two parts—one focused on World Blood Cancer Day and the other aimed at broadening DKMS's reach by showcasing just how easy it is to provide a donor sample. Each campaign had a tailored messaging strategy to ensure maximum impact.

Content Creation & Engagement

We worked closely with influencers in the United States and Europe to create compelling, shareable Instagram content that would resonate with their audience and maintain authenticity. This included reels, stories, and carousel posts designed to increase awareness and drive action, such as kit registrations and profile followership.

Analytics & Tracking

Throughout the campaign, we carefully tracked engagement metrics, including follower growth, post interaction rates, and the number of donor kit registrations. This data was then used to refine future campaigns for even greater success.

Results

Through authentic, cause-driven influencer partnerships, DKMS expanded its reach, inspired meaningful engagement, and motivated new audiences to take action—strengthening both awareness and donor recruitment efforts.

> 1,000 Instagram Followers

89K+ Plays, 2,300 Likes

179 Shares Across Influencer Reels

Influencer Marketing at a Glance

Strategic influencer partnerships help brands amplify their message, build trust, and drive engagement. Whether you’re looking to increase brand awareness or generate leads, our tailored influencer marketing strategies deliver measurable results.

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