Design

Building a Purpose-Driven Brand Identity for a Statewide Impact Event

Overview of Project

The Powered by Purpose Conference was a first annual, mission-driven event dedicated to advancing community development, strengthening local economies, and supporting purpose-led leaders across South Carolina. South Carolina Association for Community Economic Development (SCACED) and Charleston County partnered with the Crimson Park Content Studio to bring this vision to life through a cohesive, intentional visual identity that reflected the heart of the conference and the communities it served.

SCACED needed a complete event identity that could:

Clearly communicate the conference’s mission and values
Feel elevated and professional while remaining accessible and community-focused
Scale seamlessly across print, digital, and on-site signage
Create a unifying look and feel for attendees, speakers, and partners

The brand needed to stand on its own while supporting a multi-touchpoint event experience—from pre-event digital materials to on-site signage and presentations.

Services:

Crimson Park Content Studio

The Solution

Our Approach

Through the Crimson Park Content Studio, we approached this project with intention, grounding the creative direction in the conference’s purpose: impact, leadership, and community-driven growth. Our process focused on translating mission into visual language, building a flexible, adaptable system, and ensuring consistency without sacrificing creativity.

Designing a Visual Identity That Resonates

We developed the Powered by Purpose Conference name and built a comprehensive brand system to support the event from end to end. The visual identity balanced warmth and credibility, combining thoughtful typography, a purposeful color palette, and clean, modern design elements. The result was a cohesive event brand that felt intentional, aligned, and reflective of the conference’s goals.

Bringing the Brand to Life

From pre-event materials to on-site signage, every design decision was made to support storytelling and elevate the overall experience of the event and to reinforce the conference’s mission. The brand stood on its own while unifying the attendee experience, creating a polished, professional, and approachable presence across print, digital, and live event formats.

Key Deliverables

Our team created a full suite of event assets, including:
- Event naming and vision
- Logo design
- Printed and digital event program
- Social media templates for event and speaker promotions
Each asset was designed to work together as part of a unified system, ensuring consistency across every attendee touchpoint.

Results

This project exemplifies the role of thoughtful design in supporting meaningful work. By aligning strategy, storytelling, and design, we helped SCACED create an event presence that reinforced its mission and resonated with its audience.

We’re grateful to have partnered on a conference centered on purpose, progress, and community impact—and proud to have brought it to life through the Crimson Park Content Studio.

Content Studio Services at a Glance

The Crimson Park Content Studio brings brands to life through storytelling, visuals, and moments that spark connection. Our Charlotte and Charleston-based creatives transform strategy into compelling content and spaces into unforgettable experiences.

Looking to elevate your brand through intentional design and storytelling? The Crimson Park Content Studio brings ideas to life with purpose.