Hospitality

Cultivating Community & Growth for Your Farms Your Table

Overview of Project

Your Farms Your Table, a locally rooted farm-to-table brand in Charlotte, wanted to strengthen its Instagram presence to better connect with its community, highlight its culinary talent, and drive awareness of its mission. While the brand already had a modest following in a niche local market, social engagement was low and content performance varied greatly.

Crimson Park Digital was brought in to refine the social media content strategy, focus on storytelling, and implement tactics that would grow followers, boost engagement, and create stronger value signals like saves and shares.

Services:

Social Media Management

The Solution

Strategic Content Planning

We developed a posting cadence designed to balance brand storytelling, chef and team spotlights, and community-driven content. By identifying the topics that resonated most—chef features, awards, and regional partnerships—we built a content calendar to capitalize on these themes.

Engagement-Driven Creative

Each post was optimized with compelling visuals, concise and relatable captions, and strategic hashtag use to increase discovery. For Reels, we leaned into behind-the-scenes content, event coverage, and community highlights to encourage shares and saves.

Audience Alignment

We refined messaging to align with the brand’s mission and appeal to its core audience: local food lovers and community supporters. This helped improve not only engagement but also follower loyalty.

Data-Backed Optimization

Throughout the reporting period, we monitored performance metrics—engagement rate, reach, and interaction breakdowns—to identify winning formats and double down on high-performing content types.

Results

By refining content strategy, emphasizing storytelling, and focusing on audience engagement, Your Farms Your Table significantly strengthened its social media presence. The brand saw higher interaction, increased loyalty among followers, and stronger community connection, with Reels and lifestyle content emerging as standout drivers of engagement.

+7.4% follower growth in a niche local market

Engagement rate increased nearly 4x

Average reach per post nearly doubled (+94%)

Reel engagement up +85% over time

Social Media Marketing at a Glance

At Crimson Park Digital, we help brands harness the power of social media to build community, tell their story, and drive measurable results. From strategic planning and creative production to platform-specific optimization, we focus on creating content that resonates with your audience and supports long-term growth.

Ready to see your Social Media flourish?