As privacy changes continue to reshape digital advertising, healthcare marketers are facing a growing challenge: how do you give platforms like Meta enough quality audience signals to drive performance without relying on the tracking capabilities they once had?
For OrthoCarolina, privacy restrictions had weakened Meta’s remarketing capabilities and made it harder to connect advertising activity with meaningful patient actions. Crimson Park Digital saw an opportunity to strengthen that connection by integrating Freshpaint’s first-party audience data into the paid media strategy.
The goal was simple: give Meta better audience signals, improve the quality of targeting, and create a stronger path from ad engagement to patient action.
By strategically connecting first-party data from Freshpaint with Meta campaigns, CPD was able to restore valuable audience signals while improving performance across the funnel, from landing page engagement to qualified leads and booked appointments.
Advertising
The Freshpaint integration gave Meta stronger first-party signals to work with, helping OrthoCarolina improve both campaign efficiency and downstream performance.
With the right data feeding the right platform, CPD helped turn a challenging privacy-driven shift into an opportunity to improve how OrthoCarolina reached and converted prospective patients.
At Crimson Park Digital, we help healthcare brands harness the power of paid media to drive measurable patient acquisition. From account audits and strategic restructuring to ad copy optimization and data-driven targeting, we create campaigns that convert and scale efficiently.Ready to see your PPC performance skyrocket?
