How Programmatic Advertising Elevates Your Brand Marketing Strategy
What is Programmatic Advertising? Programmatic advertising is a form of digital advertising in which campaigns are optimized using AI (artificial intelligence) and machine learning. Rather than buying directly from publishers, programmatic campaigns are efficiently distributed automatically across a network of websites and placements, and without the need for human negotiations. Real-time Bidding Real-time bidding (RTB) […]
The Connection Between Influencer Marketing and Social Proof
If there’s one thing today’s consumers are expecting from brands they interact with online, it is AUTHENTICITY. Because the digital world allows for so much anonymity and advertisements blend so easily with organic content, people are more skeptical of sales tactics than ever before. In the same way we send a robocall straight to voicemail […]
Top Social Media Content Ideas for Entrepreneurs
Securing social media accounts for your brand was probably one of the first things you did as an entrepreneur or small business owner. Maybe you even did it before your business was officially created! Once you have those usernames or handles ready, you might find yourself asking, “now what?” Creating the accounts is step one, […]
2024 Digital Marketing Trends to Watch
Somehow yesterday was New Year’s Day of 2019, and yet 2023 is less than 50 days away, and all we did was blink. It can’t just be us who feel that way, right?! We’re being proactive and looking ahead at what the new year has in the digital marketing realm, and to be frank, there […]
The Great Divide: How Generations Are Searching Differently
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are a lot of alternatives to a simple Google search, and different ages are aware […]
Top Content Distribution Mistakes to Avoid
It’s no secret that content marketing is a fool-proof strategy for driving customers to your website and social channels. In fact, according to the 2021 HubSpot State of Marketing Report, 82% of companies reported using content marketing. Though content marketing is being used by a vast majority of brands, that doesn’t mean most of these brands […]
5 Successful Micro-Influencer Campaign Examples
Micro-Influencers are some of the most commonly found influencers, with follower counts ranging from 10,000 to 100,000 people. These influencers are generally thought to be subject matter experts in their specific industry, niche, or culture and have an audience that trusts the information they disperse. The authenticity is front and center. There are several benefits […]
The Benefits of Using Pinterest for Advertising
If your brand values advertising that is highly visual, Pinterest advertising could be a paid media channel worth exploring. With plenty of ways to customize the advertising goals and a robust analytics component, Pinterest offers an advertising experience unmatched by other social media platforms. In fact, Pinterest promises ads with a 2.3x more efficient cost […]
5 Powerful Tricks to Convert Instagram Followers into Paying Customers
Did you know that roughly 18% of all people on Earth use Instagram? That’s right. As of July 2022, there are over 1.440 billion Instagram users. For marketers, this audience size should be considered a gold mine for brand awareness and conversion opportunities. The bottom line: your brand should be on Instagram. Having an active Instagram […]
Demystifying Zero-Click Content
If you’ve been noticing a recent slump in engagement from social media content, compared to previously-high amounts of likes, comments, and clicks to your website, zero-click content could be the boost your brand needs. We know what you’re thinking. Zero-click sounds like the opposite of a solution to increase engagement, the ROI of your marketing […]