How Startups Can Use Content For Demand Generation
Startup companies often face a tidal wave of challenges after launch. Between deciding how to balance and allocate investor funds, struggling with effective sales strategies, and finding the right people to help grow the company. Marketing can end up low priority. Creating content can seem frivolous when compared to the myriad of other startup tasks, […]
The Rise of the LinkedIn Influencer
When you think about influencer marketing, you might think of peppy individuals dancing on TikTok. Or maybe enthusiastic brand ambassadors touting products on Instagram or Amazon Live. Even YouTube might come to mind as a home for many influencers. It may be surprising to learn that there’s a new stakeholder in the social media influencer […]
3 Steps to Achieve Social Media Success For Nonprofits
For nonprofit organizations with limited resources, a strong social media marketing plan can help guide effective content creation. Nonprofits are generally run by small teams and volunteers with limited marketing budgets. Fortunately, many social media channels have built-in tools to help support nonprofits, making every effort count. Step 1 For Social Media Success: Outline […]
Optimizing SEO for Core Web Vitals
Google considers many things when deciding how a webpage will rank and appear in search results. Webpage quality of content is considered along with a few factors Google terms Core Web Vitals. What Are Core Web Vitals? Core Web Vitals are a category of factors that Google analyzes in order to determine a webpage’s user experience. […]
The 5 Essential Building Blocks of a Successful Content Marketing Campaign
Content marketing campaigns can drive leads, increase brand awareness, and give your marketing team content to share on internal and external channels. The potential of incorporating content as an element of your marketing strategy is invaluable, but deciding where to start can seem overwhelming. We’ve broken down content marketing campaign strategy into 5 clear steps […]
8 Simple Tips to Use Social Media For Small Business
A strong social media strategy can help small businesses reach their target audience, increase brand awareness, and drive conversions. Oftentimes, small businesses have limited resources, including time, funding, and staff, so social media can play a crucial role in supporting growth and community. 3 Reasons Your Small Business Should Be On Social Media Generate Free […]
What is Retargeting and Why is it Important?
Picture this: a customer walks into a store and picks up a product, looks at the price, scratches their chin, and tells the salesperson they need to “think about it” before buying. Then, they leave the store and drive home. In this scenario, it would be strange for the salesperson to call the would-be customer […]
Effective Ways to Measure Influencer Marketing Success
As influencer marketing becomes a more common piece of social media content strategy, it’s clear that we are in need of performance measurement that proves its value. Many of the more traditional content marketing measurement techniques have quick and often built-in ways to gauge success, but influencer marketing may require a more creative method. To […]
10 Social Media Statistics for 2024
Social media is an often overlooked means of marketing – especially by managers who are comfortable with more traditional techniques. As of this year, 92% of brands are using social media marketing to increase brand awareness, create stronger customer relationships, and generate leads. If your brand is lagging in adopting social media as a marketing […]
5 Steps to a Successful B2B Content Marketing Strategy
What is a B2B Content Marketing Strategy? A B2B (business-to-business) content marketing strategy is a plan that focuses on creating and distributing valuable, relevant, and informative content to attract and engage other businesses as potential customers or partners. Why is a B2B Content Marketing Strategy Important? A B2B content marketing strategy is important because it […]