5 Essential Types of Content Marketing
According to the Content Marketing Institute, content marketing can be defined as: A technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience to drive profitable customer action. This marketing strategy isn’t new, but it’s a lead-driving tactic that is as relevant today as ever before – […]
Top 7 Tools for Digital Marketers
DISCLOSURE: This post contains affiliate links, in which our company gets a commission or bill credit from purchases made through these links, at no cost to you. This content is not sponsored by any of the brands mentioned, nor have we received any free services. The Spectrum of Tools for Digital Marketers After nearly 30 […]
E-E-A-T for SEO: Evaluating Webpage Quality
Editors note: In late 2022, Google added an additional ‘E’ to the rating scale, for Experience. We go into more detail about E-E-A-T in this more recent article. The past several years have been characterized by an onslaught of information and with it, misinformation. Between a global pandemic, contentious elections, protests, and more, new sources […]
Marketing Practices to Love or Leave in 2024
It’s not a new year without a hoard of e-newsletters, articles, and blog posts recapping the previous year and looking ahead toward what’s to come. For many, reliving their musical year via Spotify Wrapped is enough recap to bear (I listened to Taylor Swift’s 10-minute song HOW many times?!), which is why we wanted to […]
4 Essential Steps for Advertising on TikTok
The success of TikTok has skyrocketed recently – fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones. “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric growth in 2020 when the global pandemic took over […]
Best Platforms for Influencer Marketing: Where Brands Find Success
The Top 27 Influencer Marketing Management Platforms Teaming up with influencers has become a game-changer for brands looking to connect with their audiences. But managing these partnerships can be a handful. Influencer marketing management platforms are like the Swiss Army knives of collaboration, offering tools to simplify, organize, and supercharge influencer-brand relationships. We’ve identified some […]
How to Create a Marketing Budget
Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the back burner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that follow a customer across their digital footprint, programmatic advertising delivered through […]
Social Media KPIs Every Marketer Should Measure
How to Determine Which KPIs Should Matter Choosing which KPIs to focus on depends on the goals of your brand and which social media channels it utilizes. KPIs should be used as a dynamic barometer for success and should be adjusted for different campaigns and goals. Use these steps to decide which KPIs will help […]
Top Industries for Influencer Marketing: A Guide to Success Across Sectors
Industries Underutilizing Influencer Marketing The short answer is: every brand from every industry has the potential to increase awareness and conversions by incorporating influencer campaigns into their plan. The reason is that there are millions of influencers with different levels of followership in different niches, and brands can tap into the exact demographic they want […]
How to Start an Influencer Marketing Program
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions were influenced by social media advertising in the United States. Here’s the catch: Millennials […]