Startup KPIs & Strategies to Focus on at Each Stage of Development
Marketing is not a one-size-fits-all kind of thing. As your business evolves, you will need to adjust strategies, add campaign tactics, and redefine startup KPIs (key performance indicators) to continue aligning marketing goals with organizational goals. Figuring out just what your company needs at each stage of startup funding and growth, and how those strategies […]
Strategies for Building Authoritative Backlinks to Boost Your E-E-A-T
A Quick Overview of E-E-A-T Up until late 2022, Google ranked websites based on their “E-A-T” rating. That ranking system has since been updated to become “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Note: we’ll refer to E-E-A-T as just EEAT for the rest of this article. If you want to read it […]
Everything to Know About Short Video Content, TikTok Bans, and Lemon8
The advertisements we grew up watching during breaks from our favorite tv shows ranged from 30-60 seconds in length. Over time, we shifted from cable television to ad-free or limited-ad streaming services, often consumed while simultaneously scrolling through our preferred social media apps on our phones. The Origins of Short Video Content Today, the optimal […]
Beyond Google Ads: Exploring Alternative PPC Advertising Platforms
Overview of PPC Advertising PPC advertising allows you to reach a large audience of people who are already seeking out information related to your brand’s services. Here’s a breakdown of how it works: You conduct research to understand what your target audience needs You target specific keywords, user demographics and interests that are relevant to […]
How Zero-Click Content Benefits B2B Brand Perception
Distributing content that differentiates your brand from competitors can be challenging. When many brands offer similar products or services, it can be tempting to replicate the B2B content marketing efforts of other organizations in your sector. B2B companies can gain a competitive edge by becoming thought leaders through unique perspectives, valuable insights, expertise, and innovative […]
SMART Goals for Startups: How to Achieve Sustainable Business Growth
It’s exciting when your startup begins to experience rapid growth and generally means the company is heading in a promising direction. And while rapid growth is usually a positive sign for emerging startups, it carries with it some dangers that can derail the company’s progress. Understanding how to create sustainable SMART goals for startups to […]
The Rise of AI and Personalization in PPC Advertising
Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made it possible for marketers to create more personalized and relevant ads, leading to […]
How AI Marketing Can Grow Your Business
Incorporating AI marketing into your digital strategy may not be as far-fetched as you think. When most people hear about AI, they usually think of scary human-adjacent robots that are becoming sentient and pushing the limits of the uncanny valley. The reality is, AI or machine learning is incorporated into many of the tools we […]
Grow Your Startup With Social Media Marketing
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”]So, you’ve claimed your startup’s brand name on Instagram and TikTok, uploaded your logo as the profile image, and are thinking, “Now what?” Social media can be an essential arm of a startup company’s comprehensive marketing strategy, so take advantage of it. Social media marketing for startups increases customer […]