Nonprofit Content Marketing Ideas That Drive Results
A comprehensive content marketing strategy can get your nonprofit’s message in front of those it matters to the most. This includes volunteers, donors, and important news sources, and increases awareness of your organization and cause. The more content you develop, the more channels you’ll be able to utilize to generate results. Content that is distributed […]
Why Your Brand Needs an SEO-Rich Video Strategy
In recent years, video has been described as “king” in digital marketing, and as a reaction, brands have begun producing video content in troves. Social media networks may prioritize videos in their algorithms, but there’s more to it. Without thoughtful consideration given to the content of videos and their technical specifications, they often fall flat. […]
What is a PPC Audit?
Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights. We recommend conducting audits for all advertising channels to track ongoing campaign performance, but a PPC audit is especially helpful for getting the most out of your paid search […]
Migrating to GA4: What’s Changing in Google Analytics
Have you seen this banner on the top of your Google Analytics account? Beginning July 1, 2023, Google is ending its support of Universal Analytics and migrating website reporting to Google Analytics 4 (GA4). This is a big change from the version of Google Analytics we’ve been using for the last decade, and it’s important […]
The Best Social Media Platforms for Your Brand
By now, most company founders and communications professionals know how important it is for a brand to be present on social media. Recent data has revealed that 4.76 billion people are social media users, which is more than half of the global population. Additionally, the average number of social platforms used each month by social […]
Human vs. AI-Generated Content for SEO
Lately, it seems like everywhere we look, someone is discussing artificial intelligence (AI). Last year, AI-generated art had a polarizing effect on the art world, raising concerns about copyright issues, data protection, and the validity of AI generation as an artistic medium. Then in late November of 2022, ChatGPT launched and quickly gained attention as […]
7 Effective Examples of B2B Content Marketing
What is B2B Content Marketing? B2B content marketing is a strategy of producing and distributing content that generates desired results. This can be in form of leads and sales, brand awareness, and website traffic for business-to-business companies. Distributing engaging content is a viable marketing strategy for business-to-business companies more than ever before. In a study […]
The Advertising Potential of Reddit
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen silos of hobbies, current events, brands, and interests. […]
The Pros and Cons of a Boutique Marketing Agency Partner
