Why is everyone buzzing about content marketing and is it worth the hype? First of all, let’s define it. According to the Content Marketing Institute, it’s the strategic marketing approach focused on content that is created and distributed with the intent to be...
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...
These days, incorporating a digital marketing strategy into your plan is not only recommended but pretty much essential. What do we consider a “digital strategy”? A plan that uses digital resources to achieve one or more marketing objectives. The Adoption of a...
The Importance of Competitive Analysis Competition on your mind? If so, you’re not alone. Regardless of your industry, the competitive landscape has evolved. Competitive analysis is important, especially within the world of digital marketing. Advancements in...
Our latest Crimson Convo is with a performance marketing powerhouse and friend, Whitney Jones. Today we’re diving into the regulations, expectations, and COVID-19 impact of healthcare marketing. Let’s jump into her diagnosis! Please introduce yourself! Tell us a...
During this unprecedented time, many office-based workers have been forced to shift their work environment to remote working home so that operations can continue, hopefully without interruption. If you’re not used to the work-from-home scenario, we have the essential...
Have you been in the kitchen trying a new Pinterest recipe, and need to quickly look up an ingredient substitute? Instead of botching up your dish, you use voice search and shout “Alexa, can I substitute Cheddar for Gruyère”? Alexa responds with, “Cheddar is not a...
Do you know a young person who has a vivid imagination, maybe someone who likes to tell stories, or reads a lot of books? These may be the signs of a great young writer. National Encourage a Young Writer Day, observed each year on April 10th, would be a good time to...
We are now several weeks into the devastating impact that COVID-19 has had on our economy, our health and our world. A government stimulus package was approved for disbursement in the coming weeks to help us on a personal level, but what about on a corporate level for...
So what is Quora and why should you use it for marketing purposes? Quora is a moderated forum where readers can ask or answer questions, and find information on particular topics. Dive into the hidden potential of Quora and see how this lesser-used platform can assist...