Securing social media accounts for your brand was probably one of the first things you did as an entrepreneur or small business owner. Maybe you even did it before your business was officially created! Once you have those usernames or handles ready, you might find...
Somehow yesterday was New Year’s Day of 2019, and yet 2023 is less than 50 days away, and all we did was blink. It can’t just be us who feel that way, right?! We’re being proactive and looking ahead at what the new year has in the digital marketing realm, and to be...
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...
It’s no secret that content marketing is a fool-proof strategy for driving customers to your website and social channels. In fact, according to the 2021 HubSpot State of Marketing Report, 82% of companies reported using content marketing. Though content marketing is...
Micro-Influencers are some of the most commonly found influencers, with follower counts ranging from 10,000 to 100,000 people. These influencers are generally thought to be subject matter experts in their specific industry, niche, or culture and have an audience that...
If your brand values advertising that is highly visual, Pinterest advertising could be a paid media channel worth exploring. With plenty of ways to customize the advertising goals and a robust analytics component, Pinterest offers an advertising experience unmatched...
Did you know that roughly 18% of all people on Earth use Instagram? That’s right. As of July 2022, there are over 1.440 billion Instagram users. For marketers, this audience size should be considered a gold mine for brand awareness and conversion opportunities. The...
If you’ve been noticing a recent slump in engagement from social media content, compared to previously-high amounts of likes, comments, and clicks to your website, zero-click content could be the boost your brand needs. We know what you’re thinking. Zero-click sounds...
Startup companies often face a tidal wave of challenges after launch. Between deciding how to balance and allocate investor funds, struggling with effective sales strategies, and finding the right people to help grow the company. Marketing can end up low priority. ...
When you think about influencer marketing, you might think of peppy individuals dancing on TikTok. Or maybe enthusiastic brand ambassadors touting products on Instagram or Amazon Live. Even YouTube might come to mind as a home for many influencers. It may be...