So you’ve done your research and you’ve realized that influencer marketing is the next facet of content marketing that your company needs to adopt. While scrolling through influencer options in your brand's industry or niche, you may have come across designations such...
Blog posts, Tik Toks, Instagram images, Youtube videos, infographics, OH MY! As marketers, we know you are inundated with requests for content of all types. And for the customer you’re trying to attract, there are tons of content pieces to choose from. It’s a rat race...
Today’s consumers are more informed, more connected, and more demanding than ever before. In fact, according to one study, roughly 81% of respondents say they regularly read customer reviews and ratings before making a purchase. So how does this pertain to influencer...
Though developing a nonprofit content marketing strategy can seem like a daunting or tedious task, the benefits of what it provides are usually worth the time commitment. For nonprofits, in particular, developing a content marketing strategy could be beneficial if it:...
It’s never been easier to Google a symptom or health condition online. Some studies have found that up to 89% of patients in the US search for their symptoms on a search engine before consulting a healthcare professional. Though this statistic may cause physicians to...
Content marketing uses a strategic approach in creating valuable content that aligns with the needs of your target audience and inspires long-term customer relationships. If your annual goals involve growing and scaling your business through inbound methods, then it’s...
According to the Content Marketing Institute, content marketing can be defined as: A technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience to drive profitable customer action. This marketing...
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The past several years have been characterized by an onslaught of information and with it, misinformation. Between a global pandemic, contentious elections, protests, and more, new sources and social networks alike have moved toward systems and labels that distinguish...
It’s not a new year without a hoard of e-newsletters, articles, and blog posts recapping the previous year and looking ahead toward what’s to come. For many, reliving their musical year via Spotify Wrapped is enough recap to bear (I listened to Taylor Swift’s...