Why is everyone buzzing about content marketing and is it worth the hype? First of all, let’s define it. According to the Content Marketing Institute, it’s the strategic marketing approach focused on content that is created and distributed with the intent to be...
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions were...
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...
If the past year has taught us anything it’s that all things can be done remotely: job interviews, doctor visits, weddings, and especially making purchases. Though many different industries have adapted to some form of online marketplaces, they all have one thing in...
How did mobile advertising enter into our marketing, and what are the best practices? There was a time when we made purchase decisions based on billboards we passed on the highway, clippings of coupons from the newspaper, and repetitive jingles that played during...
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...
These days, incorporating a digital marketing strategy into your plan is not only recommended but pretty much essential. What do we consider a “digital strategy”? A plan that uses digital resources to achieve one or more marketing objectives. The Adoption of a...
The Importance of Competitive Analysis Competition on your mind? If so, you’re not alone. Regardless of your industry, the competitive landscape has evolved. Competitive analysis is important, especially within the world of digital marketing. Advancements in...
Our latest Crimson Convo is with a performance marketing powerhouse and friend, Whitney Jones. Today we’re diving into the regulations, expectations, and COVID-19 impact of healthcare marketing. Let’s jump into her diagnosis! Please introduce yourself! Tell us a...