Alexa Parker

How to Evaluate the Need For PPC

How to Evaluate the Need For PPC

Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...

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Tips for Remote Working

Tips for Remote Working

During this unprecedented time, many office-based workers have been forced to shift their work environment to remote working home so that operations can continue, hopefully without interruption. If you’re not used to the work-from-home scenario, we have the essential...

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Is Voice Search SEO Important?

Is Voice Search SEO Important?

Have you been in the kitchen trying a new Pinterest recipe, and need to quickly look up an ingredient substitute? Instead of botching up your dish, you use voice search and shout “Alexa, can I substitute Cheddar for Gruyère”? Alexa responds with, “Cheddar is not a...

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COVID-19 Stimulus Packages for SMBs

COVID-19 Stimulus Packages for SMBs

We are now several weeks into the devastating impact that COVID-19 has had on our economy, our health and our world. A government stimulus package was approved for disbursement in the coming weeks to help us on a personal level, but what about on a corporate level for...

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