Understanding the importance of PPC channel selection and aligning it with user intent is crucial for businesses aiming to thrive. Your choice of PPC platform directly influences your ability to connect with your target audience effectively and, ultimately, the...
Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made...
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen...
What is Programmatic Advertising? Programmatic advertising is a form of digital advertising in which campaigns are optimized using AI (artificial intelligence) and machine learning. Rather than buying directly from publishers, programmatic campaigns are efficiently...
If your brand values advertising that is highly visual, Pinterest advertising could be a paid media channel worth exploring. With plenty of ways to customize the advertising goals and a robust analytics component, Pinterest offers an advertising experience unmatched...
Picture this: a customer walks into a store and picks up a product, looks at the price, scratches their chin, and tells the salesperson they need to “think about it” before buying. Then, they leave the store and drive home. In this scenario, it would be strange for...
The success of TikTok has skyrocketed recently - fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones. “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric...