Have you seen this banner on the top of your Google Analytics account? Beginning July 1, 2023, Google is ending its support of Universal Analytics and migrating website reporting to Google Analytics 4 (GA4). This is a big change from the version of Google Analytics...
Somehow yesterday was New Year’s Day of 2019, and yet 2023 is less than 50 days away, and all we did was blink. It can’t just be us who feel that way, right?! We’re being proactive and looking ahead at what the new year has in the digital marketing realm, and to be...
If you’ve given Pinterest marketing a try, you’ve probably noticed some metrics that appear on your Pinterest business homepage. What do they mean and how should you use them? Here is your guide to understanding Pinterest analytics. The Pinterest Metrics That Do...
One of the most important elements of any paid search account, be it Google or Bing, is conversion tracking – recording the counts of desired actions from your inbound traffic. Without it, you are throwing marketing dollars into a black hole, and will never know which...