Social Media Strategies for Giving Tuesday
Giving Tuesday – or as it’s more commonly known, #GivingTuesday – is a global movement that combines the generosity of people and organizations to transform communities. Giving Tuesday is held on the Tuesday after Thanksgiving in the United States, and will land on November 29th this year (2022). To participate in Giving Tuesday, nonprofit organizations […]
How to Transition to Google Responsive Search Ads
The latest wave of changes from Google could potentially rock your paid search flow. Starting June 30th, 2022, Google is doing away with expanded text ads in favor of responsive search ads. Are you ready? Two major things to know about the change: All text ads created before June 30th will continue to exist until […]
How to Create a Social Media Calendar
In order to grow your social media audience, increase engagements, and generate leads, it’s crucial to consistently maintain a content schedule – also known as a social media calendar. But how often should you share content on social media? Recent research suggests the following posting frequency: Instagram: 3-7 posts per week Facebook: up to twice a […]
How to Measure Content Marketing ROI
Measuring the Return on Investment (ROI) of your marketing efforts is done by dividing the reported or estimated revenue generated by the incurred or perceived cost (time and/or money). Measuring content marketing ROI may be a bit harder to do for some since there usually isn’t a defined cost associated with it, as advertising would […]
The 4 Influencer Categories Every Brand Should Know
Before you dive into outreach, here’s a quick look at the four main types of influencers and how they can support your brand’s next move. What are the 4 Types of Social Media Influencers? The 4 types of social media influencers are based on their amount of profile followers: Nano: 10,000 followers or fewer Micro: […]
Why Your Brand Needs Original Content (And How to Make It Shine)
Original content isn’t just “nice to have.” It’s a core part of your organic visibility strategy and your overall digital marketing plan. Let’s break down why originality matters and how you can approach it, without giving away all the tricks of the trade. What Makes Content Truly Original Original content isn’t necessarily about reinventing the […]
3 Reasons Tourism Brands Should Shift Influencer Marketing From Selling to Educating
Reason #1: Ads Interrupt, Education Engages Think about your own social media habits. How often do you skip an ad, scroll past a branded post, or just zone out when a promotion pops up mid-feed? Travelers are no different. Ads are interruptions. They stop the scroll, but rarely leave an impression, unless they’re genuinely helpful […]
Developing a Nonprofit Content Marketing Strategy
4 Steps to Develop a Nonprofit Content Marketing Strategy Though developing a nonprofit content marketing strategy can seem like a daunting or tedious task, the benefits of what it provides are usually worth the time commitment. For nonprofits, in particular, developing a content marketing strategy could be beneficial if it: Helps people solve a problem […]
Top Tips For Healthcare Content Marketing
It’s never been easier to Google a symptom or health condition online. Some studies have found that up to 89% of patients in the US search for their symptoms on a search engine before consulting a healthcare professional. Though this statistic may cause physicians to cringe, it does provide a content marketing opportunity for healthcare […]
When to Hire a Content Marketing Agency
Content marketing uses a strategic approach in creating valuable content that aligns with the needs of your target audience and inspires long-term customer relationships. If your annual goals involve growing and scaling your business through inbound methods, then it’s time to get serious about content marketing. Inbound content marketing creation can take on many different […]