Have you seen this banner on the top of your Google Analytics account? Beginning July 1, 2023, Google is ending its support of Universal Analytics and migrating website reporting to Google Analytics 4 (GA4). This is a big change from the version of Google Analytics...
Measuring the Return on Investment (ROI) of your marketing efforts is done by dividing the reported or estimated revenue generated by the incurred or perceived cost (time and/or money). Measuring content marketing ROI may be a bit harder to do for some since there...
Disclaimer: This article contains affiliate links to products we use and recommend, and we receive a commission for purchases made through these links. If your role includes a specialization in social media marketing, then you may be familiar with this...