The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions were...
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
Why is everyone buzzing about content marketing and is it worth the hype? First of all, let’s define it. According to the Content Marketing Institute, it’s the strategic marketing approach focused on content that is created and distributed with the intent to be...
Our latest Crimson Convo is with a performance marketing powerhouse and friend, Whitney Jones. Today we’re diving into the regulations, expectations, and COVID-19 impact of healthcare marketing. Let’s jump into her diagnosis! Please introduce yourself! Tell us a...
Do you know a young person who has a vivid imagination, maybe someone who likes to tell stories, or reads a lot of books? These may be the signs of a great young writer. National Encourage a Young Writer Day, observed each year on April 10th, would be a good time to...
So what is Quora and why should you use it for marketing purposes? Quora is a moderated forum where readers can ask or answer questions, and find information on particular topics. Dive into the hidden potential of Quora and see how this lesser-used platform can assist...
Our latest Crimson Convo is with a creative #bosslady with whom we’ve worked with for two years now! Today, we’re diving into the what’s, why’s and how’s of video marketing, and are excited to tap into the experience and knowledge of Carrianne Polo. Roll it… Tell us a...