It’s no secret that content marketing is a fool-proof strategy for driving customers to your website and social channels. In fact, according to the 2021 HubSpot State of Marketing Report, 82% of companies reported using content marketing. Though content marketing is...
If you’ve been noticing a recent slump in engagement from social media content, compared to previously-high amounts of likes, comments, and clicks to your website, zero-click content could be the boost your brand needs. We know what you’re thinking. Zero-click sounds...
Startup companies often face a tidal wave of challenges after launch. Between deciding how to balance and allocate investor funds, struggling with effective sales strategies, and finding the right people to help grow the company. Marketing can end up low priority. ...
Content marketing campaigns can drive leads, increase brand awareness, and give your marketing team content to share on internal and external channels. The potential of incorporating content as an element of your marketing strategy is invaluable, but deciding where to...
In the past, it was thought that content marketing belonged to consumers. We’re happy to report that the marketing realm has seen a significant jump¹ in B2B brands’ budgets in 2022, and with a strategic content marketing plan, these types of brands can expect their...
Measuring the Return on Investment (ROI) of your marketing efforts is done by dividing the reported or estimated revenue generated by the incurred or perceived cost (time and/or money). Measuring content marketing ROI may be a bit harder to do for some since there...
Blog posts, Tik Toks, Instagram images, Youtube videos, infographics, OH MY! As marketers, we know you are inundated with requests for content of all types. And for the customer you’re trying to attract, there are tons of content pieces to choose from. It’s a rat race...
Though developing a nonprofit content marketing strategy can seem like a daunting or tedious task, the benefits of what it provides are usually worth the time commitment. For nonprofits, in particular, developing a content marketing strategy could be beneficial if it:...
It’s never been easier to Google a symptom or health condition online. Some studies have found that up to 89% of patients in the US search for their symptoms on a search engine before consulting a healthcare professional. Though this statistic may cause physicians to...
Content marketing uses a strategic approach in creating valuable content that aligns with the needs of your target audience and inspires long-term customer relationships. If your annual goals involve growing and scaling your business through inbound methods, then it’s...