Content marketing campaigns can drive leads, increase brand awareness, and give your marketing team content to share on internal and external channels. The potential of incorporating content as an element of your marketing strategy is invaluable, but deciding where to...
In the past, it was thought that content marketing belonged to the consumers. We’re happy to report that the marketing realm has seen a significant jump¹ in B2B brands’ budgets in 2022, and with a strategic content marketing plan, these types of brands can expect...
Measuring the Return on Investment (ROI) of your marketing efforts is done by dividing the reported or estimated revenue generated by the incurred or perceived cost (time and/or money). Measuring content marketing ROI may be a bit harder to do for some since there...
Blog posts, Tik Toks, Instagram images, Youtube videos, infographics, OH MY! As marketers, we know you are inundated with requests for content of all types. And for the customer you’re trying to attract, there are tons of content pieces to choose from. It’s a rat race...
Though developing a nonprofit content marketing strategy can seem like a daunting or tedious task, the benefits of what it provides are usually worth the time commitment. For nonprofits, in particular, developing a content marketing strategy could be beneficial if it:...
It’s never been easier to Google a symptom or health condition online. Some studies have found that up to 89% of patients in the US search for their symptoms on a search engine before consulting a healthcare professional. Though this statistic may cause physicians to...
Content marketing uses a strategic approach in creating valuable content that aligns with the needs of your target audience and inspires long-term customer relationships. If your annual goals involve growing and scaling your business through inbound methods, then it’s...
According to the Content Marketing Institute, content marketing can be defined as: A technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience to drive profitable customer action. This marketing...
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
Why is everyone buzzing about content marketing and is it worth the hype? First of all, let’s define it. According to the Content Marketing Institute, it’s the strategic marketing approach focused on content that is created and distributed with the intent to be...