When you’re hiring for marketing, choosing between an agency and a full-time employee can leave you conflicted. Making a poor staffing decision can be disastrous for your company's finances, not to mention a waste of valuable time. However, with the right strategy...
Best Practices
AI for Marketing: When to Use (or Not Use) It
Even in 2024, many businesses still struggle to understand the potential of AI for marketing. To provide some clarity, think of AI as a supplement to your human-guided marketing strategies: it subtly guides, adjusts, and enhances each tactic toward successful...
3 Low-Cost Marketing Strategies for Startups
The entrepreneurship and startup landscape is demanding, highly competitive, and dynamic in its pace of change. Because of this, digital marketing is often seen as a sunk cost, with funding priority going toward operations and product development. But digital...
How to Improve Website UX with Best Practices
In today's digital world, understanding how to improve website user experience (UX) is crucial. Having a website that people find easy on the eyes, organized, enjoyable to use is fundamental for online visibility. When a website provides a good experience, it keeps...
MarTech Tools Your Business Needs to Grow
Embarking into the realm of martech tools for startups can be intimidating. What options are there? Which are the best platforms? How much do you need, and what will it cost? Fortunately, there are many digital tools to help manage marketing and operations for...
Spring Cleaning: Reduce Digital Clutter and Optimize Marketing Strategy
Is this year moving at a dizzying pace for anyone else? We just barely put our holiday decorations away and now it’s time to break out the pastels and allergy meds because spring is here! You’re probably already planning on organizing spaces in your home. Maybe you...
Why You Should Create a Long-Term Marketing Strategy
Mobile Advertising Best Practices
How did mobile advertising enter into our marketing, and what are the best practices? There was a time when we made purchase decisions based on billboards we passed on the highway, clippings of coupons from the newspaper, and repetitive jingles that played...
Crimson Convo with Stacey Harrison
We’re excited to kick off a new interview series here on the blog, which will introduce you to marketing professionals whose professional experience and advice are highly valuable, to say the least! In our first Crimson Convo, we dive into branding strategy, why to...