From Laptop Launch to Award-Winning Agency
Crimson Park Digital wasn’t born in a boardroom. We didn’t have a fancy office downtown or a full PR team to launch us into the world.
We started with a laptop, a whole lot of marketing know-how, and a mission to help businesses grow online—without fluff or padded retainers. When we launched in 2018, Crimson Park Digital was a one-woman show. Our visionary founder, Alexa Parker, had spent nearly a decade in digital marketing working in-house on large and small brand teams. After becoming a mom for the second time, she felt a spark to create something; to deliver accessible marketing programs to collaborative clients, while building her own path. Something that felt more human, more strategic, and more transparent. So, she built it. Crimson Park Digital started with a handful of SEO and PPC clients who trusted us to strengthen their digital presence. We worked from coffee shops, spare bedrooms, dining tables, and wherever we could find good Wi-Fi. We stayed up late learning new trends and platforms, testing strategies, and obsessing over Google algorithm updates (okay, we still do that). And little by little, we grew. Client by client, employee by employee, referral by referral, and result by result.
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Growing With Purpose (and a Southern Footprint)
Fast forward a few years, and what started as a solo venture has grown into a mighty team of digital marketing pros — covering everything from SEO, paid media, content strategy, to social media. We’re a passionate bunch who actually love what we do. We’ve always been a remote-first team — flexible, nimble, and never tied down by traditional agency norms. But in the last couple of years, our roots have gone deeper in the Southeast. In June 2023, we relocated our headquarters from Temecula, California, to the Queen City, planting our flag right here in Charlotte, NC. And just this past fall, we expanded again, opening a new office in the heart of Charleston’s French Quarter. This move wasn’t just about geography. It was about being even more present for our growing roster of clients across the Carolinas, especially in service-focused industries like hospitality, tourism, real estate, and healthcare. With half of our team based in the Lowcountry, the Charleston office provides us with a collaborative home base for team meetings, client visits, and strategy sessions. Today, we’re proud to serve clients all across the Southeast (and beyond), from mid-sized local businesses to nationally recognized brands. Whether we’re launching a new campaign for a startup or building a long-term strategy for a multi-location practice, we bring the same care, creativity, and hustle to everything we do. And no matter how much we grow, one thing hasn’t changed: our approach. We’re still deeply people-first. We still lead with collaboration over ego. We still believe in transparency, integrity, and building real relationships. And yes, we still get just as excited about a successful campaign today as we did on day one.
What “Best Ad Agency” Means to Us
Being named a Charlotte BOB Awards winner isn’t just about the title, it’s a reflection of everything we’ve built and the incredible people we’ve built it with.
- It’s about the Charlotte-based clients who trusted us before we had a slick website.
- It’s about the early mornings spent building decks and the late nights spent writing ad copy that actually converts.
- It’s about showing up for our clients, week after week, with strategy, heart, and a whole lot of grit.
And it’s about being rooted in the Carolinas — not just by location, but by culture. Community matters to us. Relationships matter to us. And this award? It feels like a love letter back from the place we’ve grown in and grown with.
A Peek Behind the Scenes at Crimson Park
In case you’re new here, here’s what makes us tick:
- We’re not just digital marketers. We’re strategists, listeners, idea people, data nerds, and copywriters who can make search engines love your website and make your audience want to click and engage.
- We meet you where you are. Whether you’re just starting out or scaling up, we tailor our strategy to fit your goals, not the other way around.
- We’re full-service but flexible. From SEO audits and paid search campaigns to influencer strategies and content that gets noticed, we’re here to be the partner you want to work with (we’ve helped many clients transition out of bad relationships and land with us).
What’s Next For CPD?
We’re keeping the momentum going — continuing to help brands grow, test bold ideas, dig into the data, and evolve with purpose. And of course, celebrating every win along the way — for our clients and our team. We’re not slowing down anytime soon, and if you’re a business looking to build your brand with a team that truly gets it, we’d love to chat. This award is a milestone, but it’s also motivation. Motivation to keep raising the bar, stay curious, and keep doing what we love: helping businesses shine online. From all of us at Crimson Park Digital: thank you, Charlotte. We’re proud to call you home. P.S. Want to stay in the loop with what we’re up to? Subscribe to The Crimson Guide — our monthly newsletter with marketing tips, emerging trends, and agency updates.
