If there’s one thing today’s consumers are expecting from brands they interact with online, it is AUTHENTICITY. Because the digital world allows for so much anonymity and advertisements blend so easily with organic content, people are more skeptical of sales tactics...
Micro-Influencers are some of the most commonly found influencers, with follower counts ranging from 10,000 to 100,000 people. These influencers are generally thought to be subject matter experts in their specific industry, niche, or culture and have an audience that...
When you think about influencer marketing, you might think of peppy individuals dancing on TikTok. Or maybe enthusiastic brand ambassadors touting products on Instagram or Amazon Live. Even YouTube might come to mind as a home for many influencers. It may be...
As influencer marketing becomes a more common piece of social media content strategy, it’s clear that we are in need of performance measurement that proves its value. Many of the more traditional content marketing measurement techniques have quick and often built-in...
So you’ve done your research and you’ve realized that influencer marketing is the next facet of content marketing that your company needs to adopt. While scrolling through influencer options in your brand's industry or niche, you may have come across designations such...
Today’s consumers are more informed, more connected, and more demanding than ever before. In fact, according to one study, roughly 81% of respondents say they regularly read customer reviews and ratings before making a purchase. So how does this pertain to influencer...
Influencer marketing is a powerful income-generating strategy for brands of all sizes to implement. In fact, about 73% of marketers in the US are projected to incorporate influencer marketing campaigns in their overall strategies in 2022. There are many factors to...
Influencers Are Helping Brands Harness the Power of Social Media Every day millions of people scroll through social media platforms for information, entertainment, inspiration, and recommendations. It’s a lot to keep up with, but brands with successful marketing...
The world of digital is changing with each new app available or platform feature rolled out, and advertising has shifted alongside this new digital landscape. In a June 2021 study, almost 50% of Millennial participants reported that their purchasing decisions...
What's Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...