The Importance of Authenticity in Tourism Marketing The root of planning a destination vacation is this: you’re spending a lot of money going somewhere you most often have never been and are completely unfamiliar with, and feel compelled to plan out activities that...
Social Media
Everything to Know About Short Video Content, TikTok Bans, and Lemon8
The advertisements we grew up watching during breaks from our favorite tv shows ranged from 30-60 seconds in length. Over time, we shifted from cable television to ad-free or limited-ad streaming services, often consumed while simultaneously scrolling through our...
Grow Your Startup With Social Media Marketing
So, you’ve claimed your startup’s brand name on Instagram and TikTok, uploaded your logo as the profile image, and are thinking, “Now what?” Social media can be an essential arm of a startup company’s comprehensive marketing strategy, so take advantage of it. Social...
The Best Social Media Platforms for Your Brand
By now, most company founders and communications professionals know how important it is for a brand to be present on social media. Recent data has revealed that 4.76 billion people are social media users, which is more than half of the global population. ...
The Advertising Potential of Reddit
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen...
Top Social Media Content Ideas for Entrepreneurs
Securing social media accounts for your brand was probably one of the first things you did as an entrepreneur or small business owner. Maybe you even did it before your business was officially created! Once you have those usernames or handles ready, you might find...
5 Tricks to Turn Instagram Followers Into Customers
Did you know that roughly 18% of all people on Earth use Instagram? That’s right. As of July 2022, there are over 1.440 billion Instagram users. For marketers, this audience size should be considered a gold mine for brand awareness and conversion opportunities. The...
Demystifying Zero-Click Content
If you’ve been noticing a recent slump in engagement from social media content, compared to previously-high amounts of likes, comments, and clicks to your website, zero-click content could be the boost your brand needs. We know what you’re thinking. Zero-click sounds...
3 Steps to Achieve Social Media Success For Nonprofits
For nonprofit organizations with limited resources, a strong social media marketing plan can help guide effective content creation. Nonprofits are generally run by small teams and volunteers with limited marketing budgets. Fortunately, many social media channels have...
8 Simple Tips to Use Social Media For Small Business
A strong social media strategy can help small businesses reach their target audience, increase brand awareness, and drive conversions. Oftentimes, small businesses have limited resources, including time, funding, and staff, so social media can play a crucial role in...