Pay Per Click

How to Evaluate the Need For PPC

How to Evaluate the Need For PPC

Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...

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The Basics of Branded Search

The Basics of Branded Search

What is branded search? Simply put, branded search is the category of search engine user queries that include your brand’s name, or a variation of it. Keyword variations may include but not be limited to brand + location names, brand + products, or brand + attributes....

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