Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...
The Importance of Competitive Analysis Competition on your mind? If so, you’re not alone. Regardless of your industry, the competitive landscape has evolved. Competitive analysis is important, especially within the world of digital marketing. Advancements in...
So what is Quora and why should you use it for marketing purposes? Quora is a moderated forum where readers can ask or answer questions, and find information on particular topics. Dive into the hidden potential of Quora and see how this lesser-used platform can assist...
What is branded search? Simply put, branded search is the category of search engine user queries that include your brand’s name, or a variation of it. Keyword variations may include but not be limited to brand + location names, brand + products, or brand + attributes....
One of the most important elements of any paid search account, be it Google or Bing, is conversion tracking – recording the counts of desired actions from your inbound traffic. Without it, you are throwing marketing dollars into a black hole, and will never know which...