Success in pay-per-click (PPC) advertising depends heavily on a tailored game plan. Every day holds about 1.4 billion opportunities for ad clicks on Google alone. To put things in perspective, that's almost twice the population of China vying for your attention in 24...
Understanding the importance of PPC channel selection and aligning it with user intent is crucial for businesses aiming to thrive. Your choice of PPC platform directly influences your ability to connect with your target audience effectively and, ultimately, the...
Pay-per-click (also called PPC and paid search) advertising is an effective digital marketing method with wide reach, specific targeting, and quick results. PPC campaign management services can unlock the secret sauce that gets your brand ahead of competitors,...
Pay-per-click (PPC) advertising is a powerful way to reach your target audience and drive awareness of your business. Enlisting the help of PPC management services from an experienced agency can open the door to opportunities for your brand’s growth that you might...
Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made...
Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights. We recommend conducting audits for all advertising channels to track ongoing campaign performance, but...
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen...
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...
The latest wave of changes from Google could potentially rock your paid search flow. Starting June 30th, 2022, Google is doing away with expanded text ads in favor of responsive search ads. Are you ready? Two major things to know about the change: All text ads created...
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...