Understanding the importance of PPC channel selection and aligning it with user intent is crucial for businesses aiming to thrive. Your choice of PPC platform directly influences your ability to connect with your target audience effectively and, ultimately, the...
Pay Per Click
Drive Growth with PPC Campaign Management Services
Pay-per-click (also called PPC and paid search) advertising is an effective digital marketing method with wide reach, specific targeting, and quick results. PPC campaign management services can unlock the secret sauce that gets your brand ahead of competitors,...
Beyond Google Ads: Exploring Alternative PPC Advertising Platforms
Pay-per-click (PPC) advertising is a powerful way to reach your target audience and drive awareness of your business. Enlisting the help of PPC management services from an experienced agency can open the door to opportunities for your brand’s growth that you might...
The Rise of AI and Personalization in PPC Advertising
Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made...
What is a PPC Audit?
Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights. We recommend conducting audits for all advertising channels to track ongoing campaign performance, but...
The Advertising Potential of Reddit
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen...
The Great Divide: How Generations Are Searching Differently
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...
How to Transition to Google Responsive Search Ads
The latest wave of changes from Google could potentially rock your paid search flow. Starting June 30th, 2022, Google is doing away with expanded text ads in favor of responsive search ads. Are you ready? Two major things to know about the change: All text ads created...
How to Evaluate the Need For PPC
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...
The Hidden Potential of Quora
So what is Quora and why should you use it for marketing purposes? Quora is a moderated forum where readers can ask or answer questions, and find information on particular topics. Dive into the hidden potential of Quora and see how this lesser-used platform can assist...