Despite the potential ban of TikTok in the US, changes to how Google Analytics tracks attribution, and the recent surge in AI technology, one thing remains steadfast: the ability of PPC advertising to generate results. Recent advancements in PPC technology have made...
Whether pay-per-click (PPC) advertising is a huge piece of your marketing strategy or a tactic you haven’t yet explored, a PPC audit can provide valuable insights. We recommend conducting audits for all advertising channels to track ongoing campaign performance, but...
Reddit is something of a unicorn in the digital age. It’s not quite a social network and not quite a news source, but something in between. It has millions of users with clearly defined (and easy to ascertain) user behaviors. These users spend time in their chosen...
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...
The latest wave of changes from Google could potentially rock your paid search flow. Starting June 30th, 2022, Google is doing away with expanded text ads in favor of responsive search ads. Are you ready? Two major things to know about the change: All text ads created...
Whether you’re a seasoned pro or a beginner advertiser, managing Google Ads campaigns can sometimes seem daunting. There are always optimizations that can be made, data to analyze, and new ideas to test. But PPC (pay-per-click) advertising doesn’t need to be...
So what is Quora and why should you use it for marketing purposes? Quora is a moderated forum where readers can ask or answer questions, and find information on particular topics. Dive into the hidden potential of Quora and see how this lesser-used platform can assist...
What is branded search? Simply put, branded search is the category of search engine user queries that include your brand’s name, or a variation of it. Keyword variations may include but not be limited to brand + location names, brand + products, or brand + attributes....
One of the most important elements of any paid search account, be it Google or Bing, is conversion tracking – recording the counts of desired actions from your inbound traffic. Without it, you are throwing marketing dollars into a black hole, and will never know which...