Did you know that roughly 18% of all people on Earth use Instagram? That’s right. As of July 2022, there are over 1.440 billion Instagram users. For marketers, this audience size should be considered a gold mine for brand awareness and conversion opportunities. The...
Social Media
Demystifying Zero-Click Content
If you’ve been noticing a recent slump in engagement from social media content, compared to previously-high amounts of likes, comments, and clicks to your website, zero-click content could be the boost your brand needs. We know what you’re thinking. Zero-click sounds...
3 Steps to Achieve Social Media Success For Nonprofits
For nonprofit organizations with limited resources, a strong social media marketing plan can help guide effective content creation. Nonprofits are generally run by small teams and volunteers with limited marketing budgets. Fortunately, many social media channels have...
8 Simple Tips to Use Social Media For Small Business
A strong social media strategy can help small businesses reach their target audience, increase brand awareness, and drive conversions. Oftentimes, small businesses have limited resources, including time, funding, and staff, so social media can play a crucial role in...
10 Social Media Statistics for 2024
Social media is an often overlooked means of marketing – especially by managers who are comfortable with more traditional techniques. As of this year, 92% of brands are using social media marketing to increase brand awareness, create stronger customer relationships,...
Social Media Strategies for Giving Tuesday
Giving Tuesday – or as it’s more commonly known, #GivingTuesday – is a global movement that combines the generosity of people and organizations to transform communities. Giving Tuesday is held on the Tuesday after Thanksgiving in the United States, and will land on...
How to Create a Social Media Calendar
In order to grow your social media audience, increase engagements, and generate leads, it’s crucial to consistently maintain a content schedule - also known as a social media calendar. But how often should you share content on social media? Recent research...
4 Essential Steps for Advertising on TikTok
The success of TikTok has skyrocketed recently - fueled by a global pandemic that, for a while, left many of us without much to do besides stare at our phones. “As of January 2021, TikTok had been downloaded over 2.6 billion times worldwide. It experienced meteoric...
Influencer Marketing 101
What is Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
The Basics of Twitter Advertising
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...