It’s not a new year without a hoard of e-newsletters, articles, and blog posts recapping the previous year and looking ahead toward what’s to come. For many, reliving their musical year via Spotify Wrapped is enough recap to bear (I listened to Taylor Swift’s...
Strategy
How to Create a Marketing Budget
Traversing into the world of marketing and the expenditures that come with it can be overwhelming, especially if it’s been on the back burner for your small business for some time. Display ads, banner ads, video ads, mobile ads, desktop ads, personalized ads that...
Influencer Marketing 101
What is Influencer Marketing? For decades, brands have relied on endorsements from celebrities, sports teams, and real people who use and recommend their products or services (you know the ones with “not a paid actor” at the bottom of commercials). Today, professional...
The Basics of Twitter Advertising
Twitter is a well-known social networking platform that has existed for over 15 years and continues to increase users and revenue each quarter. In fact, according to Twitter’s 2021 Q2 earnings report published July 22, the company’s revenue increased 74% in the last...
Mobile Advertising Best Practices
How did mobile advertising enter into our marketing, and what are the best practices? There was a time when we made purchase decisions based on billboards we passed on the highway, clippings of coupons from the newspaper, and repetitive jingles that played...
How to Implement a Digital Marketing Strategy
These days, incorporating a digital marketing strategy into your plan is not only recommended but pretty much essential. What do we consider a “digital strategy”? A plan that uses digital resources to achieve one or more marketing objectives. The Adoption of a...
Five Tips for Conducting a Digital Marketing Competitive Analysis
The Importance of Competitive Analysis Competition on your mind? If so, you’re not alone. Regardless of your industry, the competitive landscape has evolved. Competitive analysis is important, especially within the world of digital marketing. Advancements in...
Crimson Convo with Whitney Jones
Our latest Crimson Convo is with a performance marketing powerhouse and friend, Whitney Jones. Today we’re diving into the regulations, expectations, and COVID-19 impact of healthcare marketing. Let’s jump into her diagnosis! Please introduce yourself! Tell us a...
Understanding Pinterest Analytics
If you’ve given Pinterest marketing a try, you’ve probably noticed some metrics that appear on your Pinterest business homepage. What do they mean and how should you use them? Here is your guide to understanding Pinterest analytics. The Pinterest Metrics That Do...
Crimson Convo with Stacey Harrison
We’re excited to kick off a new interview series here on the blog, which will introduce you to marketing professionals whose professional experience and advice are highly valuable, to say the least! In our first Crimson Convo, we dive into branding strategy, why to...