When you’re hiring for marketing, choosing between an agency and a full-time employee can leave you conflicted. Making a poor staffing decision can be disastrous for your company's finances, not to mention a waste of valuable time. However, with the right strategy...
Strategy
Choosing a PPC Channel Based on User Intent
Understanding the importance of PPC channel selection and aligning it with user intent is crucial for businesses aiming to thrive. Your choice of PPC platform directly influences your ability to connect with your target audience effectively and, ultimately, the...
3 Low-Cost Marketing Strategies for Startups
The entrepreneurship and startup landscape is demanding, highly competitive, and dynamic in its pace of change. Because of this, digital marketing is often seen as a sunk cost, with funding priority going toward operations and product development. But digital...
Marketing Strategies to Engage the Gen Z Audience
What is Gen Z? Anyone born between 1995 and 2012 belongs to the Gen Z generation. Gen Z is just beginning to take on salaried jobs that enable them to spend freely on the products and services they want. In fact, by 2027, the millennial and Gen Z audiences will...
Startup KPIs & Strategies to Focus on at Each Stage of Development
Marketing is not a one-size-fits-all kind of thing. As your business evolves, you will need to adjust strategies, add campaign tactics, and redefine startup KPIs (key performance indicators) to continue aligning marketing goals with organizational goals. Figuring out...
How Zero-Click Content Benefits B2B Brand Perception
Distributing content that differentiates your brand from competitors can be challenging. When many brands offer similar products or services, it can be tempting to replicate the B2B content marketing efforts of other organizations in your sector. B2B companies can...
Spring Cleaning: Reduce Digital Clutter and Optimize Marketing Strategy
Is this year moving at a dizzying pace for anyone else? We just barely put our holiday decorations away and now it’s time to break out the pastels and allergy meds because spring is here! You’re probably already planning on organizing spaces in your home. Maybe you...
Why You Should Create a Long-Term Marketing Strategy
The Connection Between Influencer Marketing and Social Proof
If there’s one thing today’s consumers are expecting from brands they interact with online, it is AUTHENTICITY. Because the digital world allows for so much anonymity and advertisements blend so easily with organic content, people are more skeptical of sales tactics...
2023 Digital Marketing Trends to Watch
Somehow yesterday was New Year’s Day of 2019, and yet 2023 is less than 50 days away, and all we did was blink. It can’t just be us who feel that way, right?! We’re being proactive and looking ahead at what the new year has in the digital marketing realm, and to be...