There is a lot of content out there right now comparing branding vs. marketing as though organizations should choose to allocate resources toward one or the other. The reality is that branding is a crucial component of marketing. Without a compelling and cohesive...
What is Programmatic Advertising? Programmatic advertising is a form of digital advertising in which campaigns are optimized using AI (artificial intelligence) and machine learning. Rather than buying directly from publishers, programmatic campaigns are efficiently...
We’re excited to kick off a new interview series here on the blog, which will introduce you to marketing professionals whose professional experience and advice are highly valuable, to say the least! In our first Crimson Convo, we dive into branding strategy, why to...