Local SEO, or Local Search Engine Optimization, is important for hospitality businesses aiming to thrive in the digital age. Today, more customers use the internet to find local services and brands are wise to utilize a local SEO agency to get their listings ranked...
Search Engine Optimization (SEO) is the stuff that gets your website ranked in search result pages, and in front of the people who should see it the most: your ideal customers. SEO techniques elevate your website from competitors and enhance the perception of your...
In recent years, video has been described as “king” in digital marketing, and as a reaction, brands have begun producing video content in troves. Social media networks may prioritize videos in their algorithms, but there's more to it. Without thoughtful consideration...
Lately, it seems like everywhere we look, someone is discussing artificial intelligence (AI). Last year, AI-generated art had a polarizing effect on the art world, raising concerns about copyright issues, data protection, and the validity of AI generation as an...
Reaching the right people with the right channels, language, and content type is an essential part of a successful marketing plan. Understanding how certain individuals seek information on the internet can make those choices even more strategic. The kicker? There are...
Google considers many things when deciding how a webpage will rank and appear in search results. Webpage quality of content is considered along with a few factors Google terms Core Web Vitals. What Are Core Web Vitals? Core Web Vitals are a category of factors that...
Editors note: In late 2022, Google added an additional 'E' to the rating scale, for Experience. We go into more detail about E-E-A-T in this more recent article. The past several years have been characterized by an onslaught of information and with it, misinformation....
Have you been in the kitchen trying a new Pinterest recipe, and need to quickly look up an ingredient substitute? Instead of botching up your dish, you use voice search and shout “Alexa, can I substitute Cheddar for Gruyère”? Alexa responds with, “Cheddar is not a...
This is an unsettling, unnerving time for our country, and with new mandates coming out by the day, business as usual – especially for brick and mortar locations – is a thing of the past (for now). With changes to business comes the need to update your customers on...