PPC Audits

If pay-per-click advertising is a key component of your brand’s digital lead generation strategy, then conducting PPC audits is critical to ensuring that your campaigns are delivering the best possible results. 

By optimizing your campaigns through regular audits, you can improve ad performance, maximize ROI, and stay ahead of the competition, ultimately driving more leads and revenue for your business.

Whether you’re looking for a fresh perspective from a new team or seeking to reignite growth in a stagnant account, our team of Google Ads-certified digital marketing strategists is here to help you nurture your campaigns and achieve outstanding results.

We’ll perform a 5-point check of your existing Google Ads or Bing Ads account and not only provide the findings but also outline actionable steps to get you back on a path toward success.

the thick of it

Identify Wasted Ad Spend
Find Opportunities for Expansion
Validate Best Practices

Review Ad Copy
Check LP Relevance
Find Keyword Gaps
Bid Strategy Analysis

Targeting Analysis
Conversion Tracking Optimizations
Full Summary with Action Items

The CPD team is a true extension of ours. We are a small but mighty marketing team and lean on their expertise to drive top performance in our SEM campaigns. They work with us to be sure we are firing on all cylinders, reaching our customers and bringing leads and sales in. I can’t wait for all we will do together in the new year.

Rachel Tonning

Director of Marketing, Alliance Physical Therapy Partners

case study

Increasing Organic Search Traffic with Strategic Content Creation

Search Engine Optimization | Content Marketing | Editorial Direction

our preferred tools

ready to see your PPC program flourish?

frequently asked questions

How often should you conduct a PPC audit?

We recommend conducting a PPC audit every 6-12 months or whenever significant changes are made to your campaigns and business structure. For example, if you add a new service, product, or location, you should conduct an audit to identify new PPC opportunities and maximize results.

What is included in a PPC audit?

Comprehensive PPC audits include keyword research, ad copy analysis, landing page relevance analysis, bid strategy analysis, budget analysis, campaign structure analysis, audience targeting analysis, conversion tracking analysis, and competitor analysis.

Can regular PPC audits save your brand money?

Regular PPC audits can save your brand money by identifying areas of wasted ad spend and opportunities to optimize campaigns based on their performance. We recommend conducting a PPC audit at least twice a year or anytime your business changes in any way that might affect paid ads.