Marketing Dashboards

We know that business growth can be daunting, exciting, and sometimes messy. As your digital channels multiply, so does the need for organizing and reporting on your marketing activities.

Here’s a statistic that might shock you:

Marketers spend an average of 7 full days a year compiling reporting data.

That’s where our marketing dashboard service comes in – it lifts you out of the weeds and gives you a clear view of your data across your digital landscape, with cloud-based, visualized reports.

When the C-suite comes calling, or it’s time to advocate for a higher marketing budget, your dashboard will reveal your digital marketing performance in real-time. These dynamic marketing reports combine data from your website, advertising platforms, social media profiles, call tracking, and CRM, with the potential to add additional marketing sources as you integrate them into your strategy. 

Our report visualizations can include filterable charts and graphs, geographic maps, status gauges, and more – see audience demographics, conversion insights, website traffic, and SEO performance all in one place.

The benefits of having a marketing dashboard:

  • HIPPA-compliant
  • Automated Data Updates
  • Cloud-Based Data Warehouse Storage
  • Easy Team Collaboration and Data Sharing
  • Blended Campaign Data for a Cohesive View
  • Incorporate the KPIs Most Important to Your Brand
  • Dynamic by Date Range, Channels, Account, and Other Filters

the thick of it

Report Creation
Data Source Connection
Dashboard Training
Ongoing Customization
Quality Assurance
Automated Data Visualization
Data Security and Privacy Measures
User-Friendly Interface
Regular Performance Analysis

The team communicates well and delivers on time and within budget. Their collaborative approach and keen understanding of the client’s needs stand out.

Candice Markham

President, World Education

case study

Increasing Organic Search Traffic with Strategic Content Creation

Search Engine Optimization | Content Marketing | Editorial Direction

our preferred tools

ready to see your marketing analytics flourish?

frequently asked questions

What is a marketing dashboard?

Marketing dashboards provide real-time visualization of all marketing activities on one user-friendly interface. Built in Looker Studio, our marketing dashboards dynamically present data from CRMs, digital advertising campaigns, website analytics, social media marketing channels, and more.

How often is data updated in a marketing dashboard?

Depending on the source channel, data is usually updated within one day. Our dynamic marketing dashboards include date filters that allow viewers to change the time range and see comparative data updated in real-time. For example, you can choose to see your website traffic analytics from the last 24 hours or the last 3 months compared to the previous 3-month range before. Our team also provides actionable insights and recommendations based on the results at least once a month.

What types of data sources can be integrated into a marketing dashboard?

Data sources that we commonly integrate into our dashboards include website analytics (e.g. Google Analytics, Adobe Analytics), search engine advertising platforms (e.g. Google Ads, Bing Ads), social media platforms (e.g. Facebook, Instagram, LinkedIn, Pinterest), email marketing platforms (e.g. Mailchimp, Constant Contact), customer relationship management (CRM) platforms (e.g. Salesforce), e-commerce platforms (e.g. Shopify, Magento), and business intelligence (BI) tools (e.g. Power BI).