Your brand makes up the roots of your company’s forest – it sets the foundation from which your organization can grow from. A strong brand identity positions your organization at the forefront of your target audience’s awareness, fostering a lasting connection.
Consider iconic, unmistakable logos that come to mind – these visuals are immediately identifiable, symbolizing the essence of their respective companies.
Especially for startups in the early stages of funding or development, establishing a strong brand is essential for growth. Even established brands can use a refresh from time to time, to stay relevant in both design and application.
Already established but want a refresh? Consider these questions when deciding on a rebranding strategy:
- Has our target customer changed?
- Have our competitors changed their visual identity?
- Is our brand conveying the right message?
- Is our brand associated with an outdated service or product?
- Is our brand timeless enough to last the next 5 to 10 years?
No matter your brand status, our Charlotte branding agency will help guide you through the branding process to generate something you are proud to use to represent your company.
After collaborating with us, your brand will stand out against competitors, be implemented across all digital marketing channels, and come together to form a cohesive image and voice.
the thick of it
Logo Design
Pitch Deck Creation
Competitor Analysis
Brand Messaging + Positioning
Creative Identity
Color Palette Selection
Persona Alignment
Strategic Implementation
Content Template Design
Once they share their ideas, they’re able to transition their creative work into immediate execution.
Steve Schonberg
Director of Communications, Target ALS
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case study
Increasing Organic Search Traffic with Strategic Content Creation
Search Engine Optimization | Content Marketing | Editorial Direction