A well-designed website can improve conversion rates by up to 400%. According to one study, if a website is poorly designed, it can cause 88% of online users to be less likely to return to the site.
Website UX (user experience) encompasses all aspects of a user’s interaction with a website, from the first impression to the point when they exit the page.
What makes a positive website user experience?
- Users can easily find what they’re looking for
- Users can navigate through the website seamlessly
- Users can engage with the content in a meaningful way
Creating a positive user experience is essential to building trust with your audience and establishing a strong brand experience. Strong website UX leads to higher engagement rates, more purchases, and an increased likelihood of users sharing your brand’s website with others.
But users aren’t the only ones concerned with how well your website functions. Google considers user experience an important ranking factor, and websites with strong UX are more likely to rank higher in search engine results.
Our website UX agency uses expertise and tools to identify areas of improvement and optimize your website for better performance. Our agency can conduct user testing, analyze website data, and provide recommendations for improving the overall user experience.
Being on top of your website UX will help avoid future CRO (conversion rate optimization) struggles. Our Charlotte digital agency will help guide you to stay competitive in your industry, improve conversion rates, and ultimately drive more revenue for your business with our website UX and conversion rate optimization services.