Digital Campaign Management
You bring the goals, and we’ll do the rest. Our digital campaign management will help put the pieces together with strategy and execution, bringing your vision to life.
Search Engine Marketing
Search engine marketing, which includes PPC and SEO, is the cornerstone of Crimson Park Digital and what we’re most proud of. Not only are we certified in Google Analytics and Google Ads, but we also achieved Google Certified Partner status in 2020, after only one year in operation. Agencies earn this badge after demonstrating Google Ads skill and expertise, meeting Google ad spend requirements and delivering client revenue growth. Not quite ready for a retainer? Tap us in to audit your programs and uncover opportunity for improvement.
Google and Bing PPC
Harness the demand that already exists for your product or service with pay-per-click advertising on Google or Bing Search. Our PPC campaign management follows best practices, using a blend of data-driven and humanized strategies. Our team is experienced in brand awareness, product launch and lead generation-type campaigns, most specifically in highly regulated industries such as health care. Click here to request a PPC audit of your account first.
Search Engine Optimization
Also known as SEO, search engine optimization improves your ability to rank organically for keyword phrases that are relevant to your website’s content. This is a non-sponsored (“organic”) method of generating inbound website traffic, and our SEO management includes a mix of white-hat “on-page” and “off-page” methods.
Influencer Marketing
Like any marketing tactic, an influencer marketing program takes deliberate targeting and planning. You won’t find strategic success just by sending free things out to everyone who asks or to your existing friends and acquaintances. We use social listening tools and dive into the metrics in order to identify the perfect influencers for your campaign.
research & analysis
Using social listening capabilities to measure & benchmark social engagement, we’ll compare and research competitors, understand your audience, and uncover content insights.
Planning & discovery
Leave the heavy lifting to us—our team will identify the best social media influencers based on your needs and goals.
outreach & management
Our team will handle all communications with influencers, including content review, campaign activations, contracts, and payments, all while maintaining control every step of the way.
tracking & reporting
After influencer campaigns have concluded and the engagement metrics are in, our team will compile the data and break down performance for an easy to understand ROI analysis.
Ready to Partner Up?
Contact us today for a custom proposal based on your brand’s goals.
Social Media Marketing
Social media gets your brand in front of people quicker and easier than other traditional channels, even when they aren’t thinking about your brand or product. Presenting a clear and organized message across social media while engaging with your followers helps build your brand’s credibility, trustworthiness and overall recognition. When customers are ready to act, you’ll already be positioned appropriately.
Organic Social Management
Our communications specialists will craft, schedule, publish and manage all posts to your social profiles.
Paid Social Advertising
Use hyper-targeted advertising to scale your social reach and diversify your message or promotion.
influencer Marketing
Extend your social media marketing with strategically-planned endorsements and product mentions from influencers.
Content Marketing
There’s definitely something to the phrase, “content is king” (or queen). Either way, it’s a highly beneficial channel for your marketing program. Though content is technically in all parts of marketing like social media, PPC, SEO, etc., content marketing as an independent approach refers to the creation and distribution of valuable, relevant, and consistent content to attract and/or retain an audience. With our team, you’ll get dedicated content creation resources with an SEO perspective, ensuring that everything published and amplified will positively affect your bottom line.
Writing & Graphic Design
Rely on our team to write all blog articles and create visual interpretations of the content, for an all-inclusive approach.
SEO-First Strategy
With a foundation in search engine optimization, our content marketing service uses a search-led strategy so that each article has the best chances for top search engine rankings.
Keyword & Topic Research
We don’t just write articles – anyone can do that. Our content marketing is based on strategy, starting first with keyword research and competitive analysis, and ending with a full distribution and promotions plan.
User Experience Consulting
Did you know that blogs posted on a lackluster page template see lower results than if they were presented in a UX-optimized format? With our consulting, we’ll help you tweak your blog’s design to make sure users are reading your content instead of bouncing.
Digital Media Buying
Media buying is an essential component of a digital marketing strategy, filling in the gaps between core channels. Our approach to planning and placing digital media relies heavily on matching your target personas with relevant digital content and publishers, which includes native advertising, sponsored newsletter, streaming radio, video advertising and display.
Media Planning
We’ll map out the most effective media channels for your goals, with proposed budget allocations.
Network Negotiations
Leave the heavy lifting to us—our team will establish and execute each media buy on your behalf.
Campaign Management
Once media is launched, we get into the weeds by monitoring and optimizing performance.
The Crimson Compass Method
We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!
Discovery
An all-inclusive deep-dive.
Strategy
Research and tactical planning.
Execution
Bringing strategic plans to life.
Measurement
Monitoring effectiveness.
Optimize
Actively testing and fine-tuning.
OUTSOURCED MARKETING SOLUTIONS
Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.
Strategy & Consulting
Campaign Management
DIGITAL AUDITS
OUR CERTIFICATIONS
