Campaign Management

A digital campaign is a lot like a public park. Design it properly, or you risk your audience walking away confused, dissatisfied and in search of something else.

Campaign Management

Search Engine Marketing

Search engine marketing, which includes PPC and SEO, is the cornerstone of Crimson Park Digital and what we’re most proud of. Not only are we certified in Google Analytics and Google Ads, but we also achieved Google Certified Partner status in 2020, after only one year in operation. Agencies earn this badge after demonstrating Google Ads skill and expertise, meeting Google ad spend requirements and delivering client revenue growth. 

We recommend always running PPC and SEO campaigns simultaneously to ensure your search engine presence is as strong and clear as possible. By partnering with Crimson Park Digital for both, you’ll reap the benefits of a finely-tuned and cohesive approach.

Google and Bing PPC

Harness the demand that already exists for your product or service with pay-per-click advertising on Google or Bing Search. Our PPC campaign management follows best practices, using a blend of data-driven and humanized strategies. Our team is experienced in brand awareness, product launch and lead generation-type campaigns, most specifically in highly regulated industries such as health care.

Search Engine Optimization

Also known as SEO, search engine optimization improves your ability to rank organically for keyword phrases that are relevant to your website’s content. This is a non-sponsored (“organic”) method of generating inbound website traffic, and our SEO management includes a mix of white-hat “on-page” and “off-page” methods.

Digital Media Buying

Media buying is an essential component of a digital marketing strategy, filling in the gaps between core channels. Our approach to planning and placing digital media relies heavily on matching your target personas with relevant digital content and publishers, which includes native advertising, sponsored newsletter, streaming radio, video advertising and display.

Media Planning

We’ll map out the most effective media channels for your goals, with proposed budget allocations.

Network Negotiations

Leave the heavy lifting to us—our team will establish and execute each media buy on your behalf.

Campaign Management

Once media is launched, we get into the weeds by monitoring and optimizing performance.

Social Media & Content Marketing

Social media gets your brand in front of people quicker and easier than other traditional channels, even when they aren’t thinking about your brand or product. Presenting a clear and organized message across social media while engaging with your followers helps build your brand’s credibility, trustworthiness and overall recognition. When customers are ready to act, you’ll already be positioned appropriately.

How is content marketing separate from social media? In essence, it’s not—social media is just one lever of the content machine. Our team of communications specialists and content writers are here to help you establish a streamlined content marketing plan, to educate your audience and amplify your message in the best way possible.

Social Media Marketing

Our communications specialists will craft, schedule, publish and manage all posts to your social profiles.

Paid Social Advertising

Use hyper-targeted advertising to scale your social reach and diversify your message or promotion.

Content Marketing

We’ll curate your valuable content into an organized calendar, matching specific channels and audiences with each content piece for maximum impact.

influencer Marketing

Extend your social media marketing with strategically-planned endorsements and product mentions from influencers

The Crimson Compass Method

We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!

Discovery

An all-inclusive deep-dive.

Strategy

Research and tactical planning.

Execution

Bringing strategic plans to life.

Measurement

Monitoring effectiveness.

Optimize

Actively testing and fine-tuning.

OUTSOURCED MARKETING SOLUTIONS

Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.

Strategy & Consulting

Strategy & Consulting

Campaign Management

Campaign Management

DIGITAL AUDITS

Strategy and Road Map

Technical Projects

OUR CERTIFICATIONS

Google Partner
Google Analytics
Ad Roll Certified
Yelp Advertising certified