Audits

It’s good to be invested in a project, but being too close makes it hard to be objective. Our team provides unbiased, fresh opinions on digital campaigns, offering up suggestions for areas ripe for improvement.

Digital Audits

There’s more to digital marketing than just pay-per-click (PPC) advertising, and our breadth of knowledge is comprehensive and varied. Our digital audits run the gamut, from PPC to SEO, social media, online reputation and so much more.

With more than 20 years of digital experience under our belts and a bevy of designations, including Google Ads certification, we’ve got the know-how to dig in your sandbox and analyze what we find.

PPC Audit

Using a multi-point checklist, we’ll comb through your existing Google Ads or Bing Ads account, compare the set-up, targeting and performance against best practices, and deliver actionable findings and recommendations for improvement.

SEO Audit

We’ll take a pulse on your on-page SEO, off-page SEO, and technical website health before mapping out recommendations to establish an optimal organic search program for your business.

Content Marketing Audit

If your content marketing has hit a dead end, we can navigate you back on track by analyzing current KPIs and goals, reviewing your onsite and offsite content, and developing an organized plan for content creation, distribution and amplification moving forward.

Social Media Audit

These days, having social profiles is just not enough to move the needle, and that’s where our social team comes in. We’ll review your organic and paid social strategies, identify opportunities for user engagement and other KPIs, and outline where best practices are missing.

Content Audit

Content marketing is not a one-size-fits-all tactic and is very much dependent on your business model, industry, size of the website, and marketing and/or sales goals.

Performance Tracking Audit

If your website and campaign platforms are not tagged correctly, data will be non-existent. Let’s open the hood on Google Analytics event tagging, Tag Manager set-up and/or campaign tracking practices to ensure that your data is at its peak and not stuck in a valley.

Online Reputation Audit

Do you know what your digital community is saying about your business, or reading from others? Our team will scan all mentions of your brand online, grade your reputation, identify new placements that should be in your portfolio, and deliver an actionable implementation plan.

The Crimson Compass Method

We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!

