Content Marketing
Attract relevant audiences through SEO-focused website content creation and strategic distribution.
What is Content Marketing?
Content marketing management uses website content such as blog articles and visual graphics to attract the right type of lead or customer for your business. Publishing content on a consistent basis helps fuel organic search volume and page rankings, by incorporating specific target keywords and other SEO tactics into the copy. And with a library of resources available on your website, you’ll have an arsenal of valuable assets to post on social media and beyond.
It’s one thing to have blog posts, but it’s another to have blog posts that drive results. That’s why we don’t just write articles. Our content marketing services, using an SEO-first approach, start with keyword research and build up to a strategy that will attract the exact lead or customer that your business needs. We prioritize content topics that are the most relevant and the most valuable, which drives prospects to engage with you.
Content Marketing Management Services
Content marketing is not a one-size-fits-all tactic and is very much dependent on your business model, industry, size of website, and marketing and/or sales goals. For those reasons, we have created three service tiers that customize our content marketing management to exactly what you need it to be!
Campfire Plan
- Dedicated team for content creation, project management, and strategic direction
- SEO keyword research, trend analysis, and content topic ideation
- Content briefs for each article
- Post-publication distribution planning
- Minimum of 8 blogs per month
Bonfire Plan
- All ‘Campfire’ inclusions
- Creation of 2-3 visuals OR 1 infographic per article, to embed into the blog post and use with distribution channels
Fireworks Plan
- All ‘Campfire’ and ‘Bonfire’ inclusions
- Blog design consulting, for optimal user experience and content results
- Extensive post-publication distribution planning
Companies with blogs generate 67% more leads on average than companies without one.
Request a free Content Marketing Consultation
The Crimson Compass Method
We haven’t reinvented the wheel with our process, we’ve just perfected the way we use it. Our streamlined, collaborative approach shows our commitment to quality and fosters trust and confidence for our partners. Together, let’s shift your digital canyon into a summit!
Discovery
An all-inclusive deep-dive.
Strategy
Research and tactical planning.
Execution
Bringing strategic plans to life.
Measurement
Monitoring effectiveness.
Optimize
Actively testing and fine-tuning.
OUTSOURCED MARKETING SOLUTIONS
Our business model will provide you with a flexible partnership, customized to fit your needs. Whether our scope of work is short-term or long-term, our team will be the outsourced, expert resource you’re looking for to move the needle—whatever it takes.
Strategy & Consulting
Campaign Management
DIGITAL AUDITS
OUR CERTIFICATIONS
